Full Time Job

Marketing Associate


Hoover, AL 06-24-2021
  • Paid
  • Full Time
Job Description
WBMA/WTTO/WABM is looking for a Marketing Associate who will serve as a dedicated marketing, data, and content powerhouse across the station's Sales and Solutions teams. From time to time, the Marketing Associate may manage assigned accounts in the role of a junior Marketing Consultant. The ideal candidate will be a well-organized multitasker with a passion for assisting others in the workgroup and contributing to the team's success.

Responsibilities include:
• Work efficiently with the team of Marketing Consultants (MC) and Management to support new and existing business in achievement of substantial client and station growth

• Provide world-class administrative support to the MCs and Management and customer service to existing and new clients

• Collaborate with MCs to fulfill advertising clients' RFP requests and manage ad scheduling process

• Drive research efforts to support MCs in selling integrated solutions to new and existing clients

• Develop client-specific advertising solutions and associated sales collateral based on client's needs and market opportunity

• Process customer account orders and billing information with diligent attention to detail

• Manage preempts and develop make good plans to accurately represent client's delivery requirements

• Project manage creative process and campaign execution for TV and digital solutions, including asset collection, production and trafficking

• Manage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicable

• Provide database maintenance to ensure clean CRM and ability to pull data quickly, including determination of areas where the team can increase efficiency in marketing programs and sales strategy

• Serve as a trusted advisor by conducting high quality business and industry analyses and reporting out to internal teams and external clients

• Drive business goals by notifying sales team of upsell and account expansion opportunities

Key Attributes and Qualifications:
• Passion and enthusiasm for playing a supporting role, and contributing to team success

• Ability to communicate effectively with peers, supervisors, and colleagues

• Effectively negotiate and influence with, or without authority

• High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients

• Strong evidence of listening skills, verbal communication, and professional writing style

• Engaged as a continuous learner with evidence of striving to be a high performer in role

• Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy

• Technologically savvy with ability to use multiple internet and software platforms to perform duties

• Understanding of digital reporting and analytic metrics

• Marketing or advertising experience a plus

• College degree is preferred

• Microsoft Excel, Project PowerPoint, Word, and Outlook

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Jobcode: Reference SBJ-rv7o50-3-235-227-117-42 in your application.