Campaign Manager

Job Description

Campaign Manager - WBAY

About WBAY:

WBAY-TV is the market-leading ABC affiliate in Green Bay, Wisconsin. The station has received Edward R. Murrow Awards each of the past four years, including Overall Excellence. Our news department produces 36 hours of news each week. Wbay.com is the number one news and information website in all of NE Wisconsin.

Job Summary/Description:

WBAY is seeking a Campaign Manager that will be responsible for strategizing, implementing, and reporting on integrated media campaigns. The Campaign Manager will work closely with clients and AEs to help to deliver positive results.

You will also be responsible for managing complex digital campaigns and then condensing that complex campaign down into a story of results produced for the AEs to share with clients.
*** Please note, the primary job responsibilities include, but are not limited to the duties listed above ***

Qualifications/Requirements:
- A curious mind and precision in your work are the main requirements.
- Translate AE requests into results driven campaigns
- Graphic design skills or an eye for graphic design
- Video content production skills
- Knowledge of Google Analytics, GA4 experience helpful
- Data Analytics experience
- Understanding of Social Media Platforms
- Understanding Business/ads/events/commerce/etc managers for social media platforms
- Create Content for Social media outlet and distribute content
- Google ad words platform experience
- The Ability to Develop Reports THAT TELL A STORY on media campaigns
- Google tag manager event tagging experience
- Troubleshoot campaign metric data and find solutions
- Simplify information for distribution
- Marketing technology experience: CRMs, email systems, etc.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopening, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

Jobcode: Reference SBJ-gm8kj2-3-19-56-45-42 in your application.