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Full Time Job

Director, Social Media

Washington Wizards

Washington, DC 2 days ago
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Monumental Sports & Entertainment (MSE) is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates seven major and minor sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA's Washington Wizards, WNBA's 2019 Championship Washington Mystics, NBA G League's Capital City Go-Go, 2021 & 2020 NBA 2K League Champion Wizards District Gaming and Caps Gaming, an esports sub-brand of the Capitals. Additionally, it holds a significant investment in a seventh professional team, Team Liquid, an endemic esports team owned and operated by aXiomatic, in which MSE is an investor.

In September 2022, MSE acquired the regional sports network, then-called NBC Sports Washington and newly rebranded as Monumental Sports Network. Monumental Sports Network now holds the exclusive local television media rights to Capitals', Wizards', and Mystics' games. The network is both a linear channel and a digital operation. Prior to acquiring the linear platform, the digital platform was launched by MSE in 2016, as the first-of-its-kind regional sports network for digital, mobile, and streaming platforms. Those linear and digital platforms are now combined and join Caps Radio, Wizards Radio, MSE Outdoor and Monumental Productions for a full suite of six media enterprises.

In addition to Capital One Arena – a venue which hosts 3M+ visitors across over 250 events annually, MSE also manages MedStar Capitals Iceplex (training facility for the Capitals), MedStar Health Performance Center (training facility for the Wizards, Mystics, and Go-Go) and EagleBank Arena (a 12,000+ live event venue on George Mason University's campus).

In July 2020, MSE partnered with William Hill (subsequently acquired by Caesars Entertainment) to open the first ever in-arena sportsbook in North America, now called Caesars Sportsbook. The space now also boasts a destination culinary experience, Guy Fieri's DC Kitchen + Bar.

MSE opened ''District E powered by Ticketmaster'' in the spring of 2023, a flagship esports and entertainment venue. This 14,000-square-foot live-event theater offers a 365-day-a-year series of immersive experiences in esports, music, culinary excellence, event programming, and community events.

MSE proudly promotes its core values for all those that interact with the company. As a member of our team:
• You will provide first-class customer service and value for our fans.
• You will champion a double-bottom line that engages, unifies, and gives back to the community we serve.
• You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
• You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
• You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
• You will innovate. We are nimble and first to market. We are not averse to risk.
• You will have fun. We are in the business of happiness.

Position Overview: The Director, Social Media is responsible for establishing and implementing the overall social media strategy, editorial calendar, and promotional plans across the full ecosystem of Washington Wizards social media channels and international-language accounts. This position will work collaboratively with the Marketing and Content teams and across the organization to develop social media content that drives growth and engagement. Ideal candidates will possess a deep understanding of how audiences digest and engage with social content, hands-on experience leading global content strategy.

Do you have a passion for sports, entertainment, and pop culture? We'd love to hear from you!

Responsibilities:
• Direct and implement the Wizards social media strategy, including day-to-day oversight of Wizards content across Instagram, Facebook, Twitter, Snapchat, YouTube, TikTok, and Weibo.
• Develop organic social media channel strategies in collaboration with Wizards Content and Social Media teams and optimize distribution across channels.
• Ideate content and strategy to build revenue enhancing content across global partnerships, ticketing, and retail.
• Oversee the live coverage of all Wizards games, practices, and events across the 82 regular season schedule, full practice schedule, and season-long event calendar.
• Drive conceptualization and planning around daily social content, team events and initiatives, plus tentpole campaigns.
• Curate, capture, and publish content as needed that is consistent with team and brand messaging.
• Partner with Marketing to drive the strategy for using social influencers and content creators to generate engagement and reach new audiences for the Wizards organic social channels.
• Play a pivotal role in growing the global reach of Wizards international content channels and lead critical initiatives to enhance the visibility and fan engagement in market and globally.
• Lead monthly and weekly digital reporting across social channels, working with social team to pull results and analyze data to create strategies and tactics for continual audience engagement and growth.
• Leverage social reporting to identify areas of improvement and/or growth with an open-minded 'test and learn' approach.
• Serve in leadership role with directing the social media team, while guiding platform strategy and direction to 5 international language social media consultants.
• Work cross-functionally with groups and partners across the MSE and Monumental Sports Network landscape; implementing a strategy that supports engagement and DTC growth.
• Stay on top of social media trends and integrate new opportunities for the Wizards to expand their reach and impact.
• Other duties as assigned.

Minimum Qualifications:
• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years of experience in social media role preferred, preferably in the sports or live entertainment industry.
• Knowledgeable about current and emerging social media platforms and trends.
• Strong visual design eye, with regard to graphics, photography, and produced video content.
• Excellent interpersonal, written, and verbal communication skills. Strong proof-reading skills; outstanding attention to detail.
• Proficiency with Adobe Creative Suite and Content Management Systems.
• Strong work ethic and ability to complete projects on a timeline.
• Knowledgeable about NBA players and teams; experience in professional sports is helpful.
• Flexibility to work evenings, weekends, and holidays as needed.
• May be required to travel on occasions; trips may require air travel and/or overnight stay for one or more nights.

Pay Range: $115-135k USD.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Jobcode: Reference SBJ-gx0251-3-92-91-54-42 in your application.

Salary Details
Salary Range: $115,000 to $135,000 Per Year ($ USD)