VP, Marketing

Job Description

Job Title: VP, Marketing

Reports To: Co-Chair/President, Warner Music Nashville

Department: Marketing

Location: Nashville, TN

A little bit about our team:

You will work closely with various internal departments (Artist Development, Creative, Streaming, + more), along with artists, managers, and external partners to create, strategize, and maximize opportunities in the marketplace for the entire Warner Music Nashville roster. You will work with an energetic, fast-paced team of people committed to driving awareness and engagement for our artists and their music.

Your role:

A strategic leader who understands marketing with high attention to metrics and commercial return. A leader who embraces music as a movement rather than merchandise. Cognizance of new realities within the music industry, but even more importantly, the world at large. A Genre-agnostic game-changer in growing audience, and converting audience to engaged fans. Creative boundary pusher.

Here you'll get to:
• Artist and Project Marketing: develop marketing tactics/plans/concepts to create awareness and drive affinity, consumption and engagement for all WMN artists
• Acquisition Marketing: Work with team of Artist Development staff and digital team to maximize e-mail / social media / web-based and traditional marketing. Also advise on commerce & content roadmaps across social platforms
• Consumer Engagement:
• Data Insights: Leverage first party data insights to make recommendations for targeting and ad campaigns
• Events & Experiences: Help in development of industry and label events
• Create ''first of it's kind'' initiatives to move audience into engaged fandom.
• Work directly with artists to expand the reach of their vision and stories
• Collaborate with different marketers across the global WMG label network
• Develop and support digital marketing strategies
• Execute marketing campaigns.
• Define & measure effectiveness of campaigns with clear OKRs (Objectives / Key Results)
• Assist in developing e-commerce marketing strategies
• Plan & market events in support of our artists and company

About you:
• Strong organization skills, Excellent communicator, and dedicated professional
• Goal Oriented - set both short- and long-term goals for staff, motivating them towards high performance.
• Exhibit Strong Leadership and Problem-solving Skills to drive and motivate team members and major projects or initiatives across multiple departments
• Establish and maintain excellent relationships with artis teams and decision-makers, continuously communicating priorities and exploring new opportunities to drive new revenue.
• Sound and practical business judgment

We'd love it if you also had:
• Successfully worked in a Vice President role in the consumer marketing space for 5+ years, with experience in digital marketing
• 5+ years of management experience in digital marketing, direct marketing or e-commerce, client and/or agency experience preferred
• Experience mentoring and managing staff at various levels

Effective October 1st, this position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

#LI-Onsite

Salary Range

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work - English.pdf

Right to Work - Spanish.pdf

Jobcode: Reference SBJ-r15wz0-18-216-233-58-42 in your application.