VP, E-commerce Artist & Label Services

Job Description

A little bit about our team:
WMX is Warner Music Group's merchandise and e-commerce services division, focused on
helping artists connect with fans through merchandise, physical music, touring, VIP ticketing,
retail, licensing and direct-to-consumer experiences.
We work at the intersection of creativity and commerce, partnering with artists, managers,
and label teams to build thoughtful, high-quality products and experiences that fans care
about, and marketing them to drive revenue and add value to our clients business. From artist
stores and limited-edition vinyl to tour merchandise and global retail programs, we treat
merch and physical products as meaningful extensions of an artist's creative vision.
WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on
approach. We value collaboration, ownership, and curiosity, and we're building a
forward-thinking team that's excited to evolve how artists reach and engage their audiences.
Your role:
The Vice President, D2C Marketing will lead the global direct-to-consumer marketing function for WMX, overseeing marketing strategy across artist ecommerce, third-party business, and the development of new D2C properties. This role is responsible for managing a team of senior marketing leaders embedded with label partners, as well as owning CRM, lifecycle marketing, paid media, and fan data strategy. The VP will coordinate with labels, global marketing, ecommerce, creative, and operations teams. Their goal is to drive growth, diversify revenue, and create scalable, fan-first marketing systems.
Here you'll get to:
• Lead and manage a team of marketing leaders who work directly with label marketing teams to plan and execute D2C campaigns
• Own the global CRM and lifecycle marketing strategy, including email, SMS, and data acquisition initiatives
• Oversee marketing for WMX's third-party business, driving growth beyond Warner-signed artists
• Develop and launch new D2C properties and platforms that expand WMX's ecommerce footprint and diversify revenue
• Set and manage paid media strategy across Meta, Google, TikTok, and emerging platforms
• Partner with ecommerce, creative, and operations teams to ensure marketing initiatives are operationally sound and scalable
• Establish KPIs, reporting frameworks, and performance dashboards across all D2C marketing efforts
About you:
• You are a senior D2C marketing leader with experience managing teams and complex stakeholder relationships
• You have a strong understanding of how to market to fans across music, culture, and consumer products
• You are comfortable balancing long-term strategy with near-term execution
• You understand how to build systems that scale while still supporting artist-specific nuance
• You are data-informed and results-oriented, without losing sight of creative storytelling
• You have experience working closely with labels, brand partners, or similarly matrixed organizations
We'd love it if you also had:
• 7 - 10 years of experience in a similar role
• Proven success growing third-party or non-core revenue streams
• Experience launching and scaling new digital commerce properties or platforms
• Experience working across global markets and coordinating international campaigns
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.

This position requires a minimum of 5 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. e Salary Range: $124,000 to $200,000 Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Warner Music Group is an Equal Opportunity Employer.
Links to relevant documents:
2026 Benefits At A Glance final.pdf
EVerify Participation Poster.pdf
Right To Work .pdf

Jobcode: Reference SBJ-o1e7v6-216-73-216-212-42 in your application.