Retail & Platform Marketing Specialist

Job Description

A little bit about our team:

The WMX Global Commercial Services team maximizes WMG revenue and market share, leading through best practices, platform expertise and forward-thinking solutions that support our recorded music strategy. Within Global Commercial Services is our Retail & Platform Marketing team: a small team dedicated to building innovative and engaging marketing campaigns for WMG's physical (vinyl, CD) album releases as well as large and intimate artist events and fan experiences.

Your role:

We are currently looking for a driven, reliable and creative Retail & Platform Marketing Specialist. This individual will collaborate with the RPM Senior Manager to support marketing, sales and DEI efforts across retail and platform landscapes. With a focus on breaking emerging acts and amplifying established artists, this individual will curate unique, online and offline experiences for music fans of all generations.

Here you'll get to:
• You will support the RPM team in strategy, development and execution of grassroots and digital marketing campaigns with our retail account base (primarily independent record stores), influencers, lifestyle partners, and O&O digital brands.
• You will be responsible for overseeing Western US retail and non-traditional artist events (e.g., in-stores, meet and greets, signings, local retail appearances) including all online and in store marketing.
• You will curate and plan social media content for Record Store Crawl, our WMG-owned vinyl lifestyle page.
• You will own the Record Store Crawl event lifecycle in your territory (Western US), hosting annual events in those cities.
• You will oversee playlisting initiatives and brand growth on streaming platforms.
• You will establish and maintain relationships with key internal and external stakeholders across labels, big box and indie accounts, partner brands, and various internal departments.
• You will assist in identifying, planning and distributing P.O.P. programs including both physical tools and digital assets to maximize visibility and sales.
• You will prepare reports and participate in sales and marketing meetings as necessary.

About you:
• You have excellent written and verbal communication skills.
• You have excellent social media knowledge as well as a graphic design/photo/video background.
• You work well independently and with a team.
• You have excellent time management and organizational skills.
• You have excellent interpersonal skills; Relationship Builder - develops relationships across territories, labels and staff to accomplish business goals.
• You are a creative thinker, goal oriented and a team player

We'd love it if you also had:
• 1-2 years of label and/or music sales and marketing experience
• Passion for music / vinyl / physical music
• A college degree, preferably in communication, marketing, or music industry
• An understanding of current music business challenges

#LI-Hybrid

Salary Range
$64,480 Annually

Job Posting Ranges are included for all California, Colorado, New York, and Washington job postings and 100% remote roles where talent can be located in CA, CO, NYC and WA. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Jobcode: Reference SBJ-g61zqj-18-220-140-5-42 in your application.