Manager, Platform Marketing

Job Description

Overview:
Platform Marketing is responsible for the strategic planning, execution, optimization, and performance management of WMG's partner inventory from platforms like Youtube, TikTok, Spotify and more. Partnering with the Commercial team and the Platform Marketing team will maximize the value of WMG's commercial partnerships while ensuring world-class delivery across all inventory formats.
Working for the Director, Platform Marketing, the Manager will help scale and deliver this global function. As part of a transatlantic team, the Manager will be a key part of the US label interface helping to create strong relationships and impactful work flows. This role offers exposure to high-impact artist campaigns and cross-functional collaboration across central marketing and our label teams globally.

Primary Responsibilities:
Partnership Management
• Cultivate strong relationships with platform partners (e.g., YouTube, Meta, TikTok, Twitch), ensuring WMG is a preferred collaborator for new formats, editorial initiatives, and innovation opportunities.
• Work with the Commercial team to develop a playbook for engaging on platforms, shared globally.
• Develop an internal partner directory, including both commercial and non-commercial partners to increase our opportunities to drive better marketing for our artists.
Campaign Execution & Optimization:
• Assist with the distribution, tracking and execution of WMG's platform inventory across the organisation
• Actively support the Director, Platform Marketing in the asset collection, set-up and execution of all central platform campaigns
• Run post campaign analysis and over time work to develop a benchmarking for each time of inventory
• Use benchmarking and historical data to help scale up usage with all inventory to improve results over time.
• Actively collaborate with Paid Media, Analytics and platforms to streamline workflows, troubleshoot issues, and launch campaigns effectively
• Collaborate with Creative and Creator services to provide deeper insight into how fans are engaging with our artists and music across all platforms including their user behaviour and how they are consuming.
• Work closely with labels globally to present bespoke opportunities on more emerging platforms for their artists (e.g. Twitch, Roblox, etc.)
Operations & Process Improvement:
• Maintain team resources by keeping internal documentation, Airtable planners, calendars, and campaign trackers up to date for smooth project coordination
• Actively participate in training and stay curious about digital advertising formats on Youtube, TikTok, Snap, Twitch and more
• Proactively look for opportunities to automate or streamline workflows to improve efficiency

Experience Level:
• 4+ years proven experience working in the music industry at a label or relevant DSP partner
• Effective verbal communication, positive relationship building skills, and collaborator engagement
• Excellent understanding of the platform ecosystem, past experience working in paid media a plus
• Strong interest in digital marketing, social platforms, and how fans discover music online
• Organized, diligent, and eager to learn in a fast-paced, team-oriented environment
• Basic familiarity with Excel/Google Sheets; bonus if you've used Youtube ad manager or analytics tools in school or internships
About us:
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.

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This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.
Salary Range
$66,300 to $80,000 Annually
Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Warner Music Group is an Equal Opportunity Employer.
Links to relevant documents:
2025 Benefits At A Glance final.pdf
EVerify Participation Poster.pdf
Right To Work .pdf

Jobcode: Reference SBJ-wpx25y-216-73-216-0-42 in your application.