Manager, Digital Marketing

Job Description

A little bit about our team:

ADA is the independent distribution and label services arm of Warner Music Group, breaking brand new artists and supporting industry legends. We bring the full passion and power of our people to every engagement, magnifying artists' impact and helping them build the career of their dreams.

ADA's Digital Marketing team is the heartbeat of its Label Services offering, partnering directly with artists, managers, and labels -- as well as cross-functional ADA and Warner teams -- to bring artist campaigns life and grow audience across social, streaming, CRM, and beyond. We are both creative cultural experts and meticulous digital operators, driven by a passion to optimize, innovate, educate, and empower in harmony with our indie partners.

Your role:

ADA is looking for a strategic digital marketer with expertise in social content strategy to join the digital marketing team as Manager, Digital Marketing. The Manager, Digital Marketing will be responsible for developing comprehensive digital strategies for marketing releases from Label Services artists and distributed partners across genres and career stages. The position will manage a roster of projects and develop campaigns that create cultural conversation, build artist social followings and engagement, and drive music consumption. They will be both creatively-minded and analytically-driven, serving as experts in industry standards digital marketing music.

Here you'll get to:
• Develop single and album rollout campaigns to successfully grow music streams, video views, UGC, social media engagement, CRM/fan acquisition, and an overall digital creative vision for ADA Label Services partners
• Partner with artists and management to craft a social narrative and content strategy for each artist that elevates their brands and drives fandom, cultural conversation and music consumption
• Craft, commission, and manage budgets and plans for Label Services releases including content creation, advertising, influencer marketing, AR and custom web development
• Build and manage new and ongoing relationships with online partners, third-party marketing agencies, content creators, and influencers
• Monitor campaigns in real-time, making recommendations for continuous improvement. Create post-mortem analyses to quantify the impact of each campaign and measure effectiveness of each tactic.
• Assist with the development and optimization of online artist properties and communities (eg YouTube, TikTok, Discord, microsites) as applicable
• Work with the head of Label Services and Commerce leads to develop marketing drivers to support opportunities with streaming services. Analyze consumption patterns on a track or artist level to inform tailored social campaigns to drive streaming
• Collaborate with internal ADA teams including Commerce, Label Management, Publicity, International, Catalog, and Sync to build cohesive marketing campaigns and achieve project goals across a diverse roster
• Maintain expert level knowledge of social platforms and social content strategies with a deep understanding of how to use each platform to drive engagement and consumption. Define engagement and audience growth goals and create a roadmap to reach those goals
• Recommend new digital tools and partnerships for Label Services artists and label clients, including both platforms, insights, and marketing tools, as well as partnerships with upcoming sites/services.
• Communicate product updates and best practices to artists, managers. and internal stakeholders
• Build and maintain relationships with social media platform representatives and participate in regular update meetings as led by department head
• Conceive and manage campaign strategies for ADA's social and digital brand presence

About you:
• You have a Bachelor's degree or equivalent preferred
• You have a minimum of 3+ years professional experience in digital/social media marketing in the music industry
• You have experience managing an artist roster and multiple projects simultaneously
• You have outstanding organizational and communication skills and expertise in social media content strategy
• You have a passion for technology, socials, music, and fan-focused digital strategies
• You have your finger on the pulse of current social media and pop culture trends and values, especially amongst Gen Z consumers
• You build and maintain relationships
• A problem-solving attitude to get it done, no matter the challenge
• The ability to excel in a fast-paced, team-oriented environment
• Strong background in digital strategy, with duties at previous employers that included day-to-day work in this area
• Ability to work on tight timeframes and move projects forward with limited assets
• Demonstrate leadership in team discussions and client meetings
• A deep understanding of interactive technologies and communication tools, including:
• TikTok
• Facebook
• Instagram
• X
• YouTube
• Snapchat
• Discord
• Twitch
• Website strategy
• Email/CRM strategy

We'd love it if you also had:
• Hands-on digital advertising experience
• Graphic design (eg. Canva, Photoshop) and video editing skills (eg. FinalCut, Capcut)
• Familiarity with file sharing applications, rippers, converters, encoders, etc
• Experience using project management software (eg Airtable or Asana)
• Experience analyzing and communicating data and insights trends (eg Chartmetric, Spotify for Artists)

#LI-Hybrid

Salary Range
$62,400 - $70,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work - English.pdf

Right to Work - Spanish.pdf

Jobcode: Reference SBJ-gp3224-18-118-24-128-42 in your application.