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Manager, Fan Engagement – Urban Music (Digital Marketing/Social Media)
A little bit about our team:
Warner Records is home to some of the most influential and innovative artists of our time. Our extraordinary roster of new and established recording artists is unparalleled, and our collective influence on music culture is without precedent. With a visionary approach toward discovering and nurturing musical talent, the Warner Records family of labels is currently home to an impressive generation of major artists.
The mission of the Fan Engagement department (should you choose to accept it) is to acquire, engage, and retain fans across our digital ecosystems. We approach Digital Marketing in a fan-first, content-driven way and act as a 'creative agency' within the label. The team is responsible for any digital property that speaks directly to fans: social media, websites, email/CRM, mobile apps, and emerging technologies. Using content and creative marketing strategies, the Fan Engagement team keeps fans deeply connected to and invested in our artists.
Why this could be your next big break:
Do you have killer social media skills, a passion for content, and a deep knowledge of all things digital? Are you deep into urban music culture and artists? Can you take a campaign strategy from an idea on a whiteboard to a fully executed plan? Are digital best practices your best friend? Do you have a track record of delivering compelling, fan-centric digital marketing campaigns and an unmatched drive for creative excellence? Can you balance originality with the need to meet deadlines and bring to life a music artist's vision?
Then WR is the place for you!
WR is seeking an experienced and talented Fan Engagement manager to join our team. This role will strategize and execute compelling, artist-specific campaigns across all consumer-facing online touchpoints (websites, email, social media platforms, etc). They will have a high degree of visibility across all company departments, artists, managers, and platform partners. They will manage timelines, budgets, content, influencers, and goals across a roster of 15-20 artists. Clear communication, excellent project management skills, and the ability to multi-task is a must!
Here you'll get to:
• Oversee the day-to-day social media, website, and email accounts for a designated roster of WR artists
• Develop, launch, and analyze digital campaigns for WR artists, from inception through post-launch/sustain
• Manage goals, strategy, and budget for each artist
• Work closely and collaboratively with management and internal departments to champion social-first ideas, develop editorial calendars, and execute integrated global activations
• Develop and execute paid advertising campaigns
• Collaborate with internal teams, including Commercial Sales, Marketing, Brand Licensing, Video Creation, and Publicity
• Develop goals and performance metrics for campaigns, partnering with Analytics teams to derive insights about our artists and implement best practices
• Oversee creative ideation and development to deliver innovative, best-in-class campaigns for our artists and their fans
• Partner with social platforms to identify new opportunities and develop creative activations
• Monitor campaigns regularly to understand effectiveness of strategy, making recommendations for continuous improvement
• Report weekly to senior staff and managers, providing actionable insights and campaign updates
• Work with web/mobile development team to ensure consistent and impactful messaging across all web and mobile properties
• Build and maintain relationships with social media platform representatives and participate in regular update meetings
• Build and maintain relationships with artists and managers, including communicating product updates and best practices
• Continuously ideate and innovate within the social and digital space
• 2-3+ years professional experience in social media/digital marketing, preferably with a creative agency or entertainment company
• Prior experience working across social channels, with email and web platforms, and on paid social media campaigns
• Proven ability to build, execute and scale digital campaigns on a global level
• In-depth knowledge of social media platforms, email/CRM and web best practices
• Strong organizational, project management, and decision-making skills with added attention to details and deadlines
• Excellent writing, communication, and presentation skills
• Strong interpersonal skills and ability to effectively work in a fast-paced environment with both creative- and business-oriented colleagues and partners
• Creative thinker with passion for developing and delivering big ideas for our artists
• Ability to think strategically but still execute tactically
• Extreme attention to detail with relentlessly high standards
• Innate willingness to roll up your sleeves and get the job done
• Operates with significant autonomy
• Bachelor's Degree
It would be music to our ears if you also had:
• Copywriting knowledge
• Experience using Photoshop to edit and resize images
With its broad and diverse roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics and Warner Chappell Music, one of the world's leading music publishers with a catalogue of more than one million copyrights worldwide.
For more than four decades, WMG has been an industry-leading force in providing a world-class array of services designed to help artists and labels grow their careers and their businesses. Artist & Label Services is the umbrella for WEA (Warner-Elektra-Atlantic) – the pioneering WEA distribution and marketing network – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Love this job and want to apply?
Click the ''Apply'' link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.