Director, Direct-To-Fan

Job Description

Director, Direct-to-Fan (Off-Roster Catalog)

Job Title: Director, Direct-to-Fan (Off-Roster Catalog)
A little bit about our team:
The Global Direct-to-Fan Services team connects fans with catalog repertoire, builds modern fan engagement into campaigns and catalog initiatives. While working closely with WMG's global catalog team, Global Marketing's Audience and Fan Engagement teams, the team delivers impactful, data-driven programs that strengthen fan relationships and unlock long-term value from catalog.
Your role:
Reporting to the SVP, Global Direct-To-Fan Services, the Director is a strategist who understands fandom as both culture and commerce. They will champion new platforms, technologies and community-first models that give fans real value, ensuring WMG's catalog stays at the forefront of how music and fandom evolve.
Here you'll get to:
• You will partner with senior leadership to shape and execute a global D2F strategy that puts the fan at the center of every catalog initiative.
• You will advocate for a ''fan-first'' approach, embedding direct-to-fan mechanics into marketing plans to ensure storytelling leads to long-term engagement.
• You will drive the adoption of new platforms, community models, and digital tools to keep WMG's catalog at the cutting edge of fandom.
• You will collaborate with Audience teams to move fans through the funnel, turning social media followers into active participants via direct communication and first-party data.
• You will serve as a strategic advisor to global marketers, providing them with the insights and best practices needed to navigate the evolving D2F landscape.
• You will define and track KPIs that measure fan growth and lifetime value, proving the impact of your strategies through clear, data-backed reporting.
• You will monitor global trends in digital culture and catalog consumption to ensure our labels remain leaders in the space.
About you:
• You have 7+ years of experience in direct-to-fan, digital marketing, or fan engagement roles, preferably with a multi-market or global scope.
• You are a modern strategist who thrives at the intersection of music culture, technology, and commerce.
• You enjoy building partnerships and have a proven ability to influence senior stakeholders and cross-functional teams.
• You possess a deep understanding of fan behavior, community-building platforms, and how to use data to drive creative decision-making.
• You are highly familiar with CRM, e-commerce, and the digital tools that power the modern music industry.
• You are passionate about music history and believe in the power of fandom to sustain and grow an artist's legacy indefinitely.
We'd love it if you also had:
• You have fluency in Spanish, which is a significant plus for our global operations.
• You have experience working specifically with heritage artists or legendary music catalogs.
• You enjoy experimenting with Web3, DAO, or other emerging community-governance models.
About us
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. e Salary Range: $105,000 to $115,000 Annually Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Warner Music Group is an Equal Opportunity Employer.
Links to relevant documents:
2025 Benefits At A Glance final.pdf
EVerify Participation Poster.pdf
Right To Work .pdf

Jobcode: Reference SBJ-o1o05p-216-73-216-96-42 in your application.