Director, Artist Insights

Job Description

Job Title: Director, Artist Insights

A little bit about our team:
At Warner Recorded Music, our Transformation team serves as the driving force behind innovation, cultural enhancement, and unlocking growth opportunities across the entire business.
We are a passionate collective of analysts, strategists, creatives and innovators dedicated to catalysing operational and strategic innovation. With a relentless commitment to driving lasting, sustainable change, every initiative and project we undertake is focused on supercharging the expertise of our frontline labels and Marketing teams to help our artists connect to fans and grow their career.

Your role:

We're seeking a dynamic and entrepreneurial-minded researcher to join our global team as the Director of Artist Insights. In this new role, you'll spearhead research & analysis efforts with the aim of uncovering actionable insights and presenting them to our key stakeholders in a compelling manner. You will not only contribute to delivering bespoke, research-driven projects that articulate a clear vision for our artists' careers, but you will also play a pivotal role in shaping a cutting-edge consumer and artist insights practice that sets new industry standards.

Here you'll get to:
• Strategic Influence: Work closely with the Global Strategic Planning team to elevate our artist insights practice to new heights.
• Quant & Qual Research Mastery: Lead and deliver in-house quantitative and qualitative research studies, forging strong partnerships with our labels and affiliates to unveil key contextual insights driving artists' brand development and future campaign strategies.
• Center of Excellence: Contribute to the creation of a center of excellence in Artist Insights, identifying trends and unmet needs globally to stay ahead of the curve.
• Tech Innovation: Collaborate with our tech team to enhance existing tools and models, and pioneer the development of new ones, ensuring we stay at the forefront of analytical execution.
• Data Storytelling: Visualize extensive data sets, translating them into compelling trends and actionable insights, contextualising with comparable artist sets and market trends.
• Strategic Narrative: Develop compelling narratives by analyzing consumer attitudes, perceptions, and behaviors across music and various social platforms.
• Project Leadership: Shape, lead, and manage high-priority projects from end-to-end, ensuring the delivery of visually appealing and impactful reports.
• Stakeholder Engagement: Present key findings, insights and recommendations to senior stakeholders, fostering a deep understanding of consumer dynamics.
• Quality Assurance: Ensure the highest standards of data quality, reliability, and accuracy in all deliverables.
• Collaboration and Relationship Management: Build and maintain strong relationships with labels, research analysts, and stakeholders, anticipating needs and proactively identifying opportunities to add value through consumer research.

About you:
• Minimum 6-8 years in an analytics role with a focus on artists and consumer insights projects within the music industry. Agency experience is considered a valuable plus.
• Experienced in industry-standard research tools and methodologies such as Chartmetrics, YouGov Signals, Luminate, Meltwater, Brandwatch, and Google AdWords Keyword Planner.
• Strong analytical skills, including working with large datasets, data modelling, data preparation, and data visualisation. SQL expertise is preferable.
• High attention to detail and a commitment to data accuracy.
• Problem-Solving Aptitude: Ability to ask the right questions and identify the most effective research methods to address business challenges.
• Adaptability: Capable of working under pressure, effectively prioritising conflicting requirements, and maintaining an evidence-based approach.
• If you're ready to revolutionize, innovate, and lead change, join our global team and be a part of shaping the future of the music industry!

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf

Jobcode: Reference SBJ-rv0mjn-216-73-216-182-42 in your application.