Sr. Manager, User Acquisition

Job Description

The Job

Warner Bros. Entertainment Inc. seeks a Sr. Manager, User Acquisition for the GBF Digital department. Leads customer acquisition growth across all digital touchpoints supporting multiple lines of business within Global Brands & Experiences (GBE) including but not limited to DCUI digital comic subscription service, Owned and Operated ecommerce, DC publishing and Franchise Development with the ability to both develop sound performance marketing strategies and bring them to life.

The Daily
• Plans, leads, and executes development of user acquisition campaigns to meet short-term and long-term business goals and objectives
• Develops and optimizes integrated acquisition programs to drive growth at scale
• Manages internal alignment, organic channel growth, asset development, and media
• Works with Business Insights team to identify and develop audience segments and test plans, generate quantitative and qualitative insights to inform campaign creative, funnel optimization, show/content activation strategy, and product positioning to drive short-term and long-term growth strategy plans and customer acquisition forecasts
• Develops, supports, and builds cross-functional growth marketing, marketing operations, and campaign and project management teams
• Owns campaign end-to-end operation
• Monitors, optimizes, and reports on performance of campaigns on an ongoing basis
• Collaborates with GBE teams to translate product positioning, features and benefits into owned, earned, and paid marketing programs
• Works with retention leads on campaign offering package to maximize return on ad spend (ROAS)
• Creates campaign language and copy; translates campaign objective via creative and messaging
• Performs other related duties as assigned

The Essentials
• 5+ years of directly managing owned, earned, and paid acquisition
• A proven track record of managing acquisition campaigns at breakout consumer products (digital and offline)
• BA or equivalent preferred
• Highly organized and extremely analytical
• An understanding of other areas of marketing (eg: event marketing, billboards, and many others) and an ability to forecast how those areas may amplify results of our related efforts
• Strong project management and prioritization skills
• Thorough understanding of marketing principles and practices, both theoretical and practical
• Familiarity with digital ads and the trafficking process (Atlas, Facebook Power Business Manager, Snapchat, etc.)
• Highly responsive with strong interpersonal and written/verbal communication skills
• Ability to work independently, prioritize, and juggle multiple deadlines and projects while keeping peers, partners, and supervisor abreast of activities
• Ability to work cross-functionally and manage various stakeholders

Jobcode: Reference SBJ-rjqvz2-18-189-2-122-42 in your application.