Social Media Executive - Wizarding World Digital

Job Description

Every great story has a new beginning. We're excited to announce that Discovery and WarnerMedia have combined to become Warner Bros. Discovery. WBD is a premier global media and entertainment company offering audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, sports, news, streaming and gaming. We're home to the world's best storytellers, creating world-class products for consumers. From brilliant creatives to technology trailblazers and beyond, join us as we step into the next chapter.

Warner Bros. has been entertaining audiences for more than 90 years through the world's most-loved characters and franchises. Warner Bros. employs people all over the world in a wide variety of disciplines. We're always on the lookout for energetic, creative people to join our team.

Wizarding World Digital is a joint venture between Pottermore and Warner Brothers focused on using technology to deliver new, innovative and personalised experiences to fans of Harry Potter and Fantastic Beasts. It is also the home of the official Harry Potter Fan Club, an audience of almost 50 million registered fans. The Wizarding World franchise is a magical universe first established with J.K. Rowling's Harry Potter books and brought to the screen in the Warner Bros. movies. It now extends to Universal theme parks with record breaking attendance, Warner Bros Studio Tour – The Making of Harry Potter (the highest rated attraction worldwide), a Tony award-winning stage play - Harry Potter and the Cursed Child, hit games including Wizards Unite, Hogwarts Mystery and Harry Potter Magic Awakened, interactive experiences, global exhibitions, a second movie series - Fantastic Beasts plus a wide range of popular consumer products, including our exclusive Harry Potter Fan Club Pin Seeking collection.

The Job

This is a key role within the Wizarding World Digital team; you will be supporting with the management of the Wizarding World and Harry Potter Film and Fantastic Beasts social channels, crafting programmatic content that will delight fans of the franchise on a daily basis with support from an agency. You will work with key members of the Content and Growth teams along with the Social Media consultant to execute on key campaigns and partner moments and will be a point of contact for partners across the board. This role will also help to shape and execute the channel strategy, working closely with the Content, Growth, Commercial teams, agencies and Social Media consultant.

An eye for detail and extremely strong organisational skills are a must for this role, as is a natural interest in the social media landscape, and a keen eye for innovation and new content trends. You should also know your Bowtruckles from your Nargles (our fans do!) and be keen on data-led innovation.

The Daily
• Supporting with content planning for the Wizarding World, Harry Potter Film and Fantastic Beasts social channels (Twitter, Facebook, Instagram, YouTube, TikTok).
• Managing the social calendar in Airtable
• Working closely with the Social Media Consultant and agencies and provide them with guidance on posting schedules and execution
• Approving ideas and copy generated by an external agency
• Leading on social elements of the channel strategy and working with the team to direct the overall project output.
• Increasing the power of the WWD/HP Film/Fantastic Beasts social channels as acquisition tools, generating interest in our paid and free offerings.
• Maintaining strong relationships with social media platforms, ensuring we are always driving innovation through research. And then seeking to apply ideas and thinking from that research into the social media output of the franchise team.
• Working with all franchise partners on small, mid- and top-tier projects and support their endeavours with social support that is true to the brand values.
• Reporting on all social media activations – from daily content to major campaigns – and using the resulting data to inspire overall KPIs and inform content decisions.
• Helping to organise and run brainstorms and other ideation workstreams.

The Essentials
• An obsession with social media, content driven data and a desire to test and apply it to create effective and meaningful strategies.
• General affection for and knowledge of Harry Potter and the Wizarding World franchise.
• Proven ability to multi-task and switch gears quickly, we need a proactive person with a strong work ethic who can take control over their own workload in order to deliver excellence.
• Unparalleled verbal and written communication skills.
• The candidate should be unphased about working with a global franchise with key partners and collaborators working in different time zones and in locations all over the world.

The Nice-to-Haves
• Ruthlessly organised and deadline focused.
• Video production, creation and editing skills would be an ideal addition.
• Understanding and appreciation for fan culture in all its forms.
• Experience of working for a global entertainment franchise or elsewhere in the creative industries would be advantageous.
• Knowledge of Sprinklr, or a similar social media management tool, would be a plus.

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.

Jobcode: Reference SBJ-rvpo5w-3-16-164-60-42 in your application.