Social Content & Community Manager

Job Description

Social Content & Community Manager (12 mths contract)

Purpose of the Role

In this role, you will be responsible for building the online community and growing brand love across social/digital platforms, with audiences in the Thailand market, for our priority brands/franchises such as DC, Wizarding World/Harry Potter, Cartoon Network and Looney Tunes.
Reporting to the Senior Director of Social/Digital Marketing for INSEAK, you will work closely with the rest of the social/digital marketing team (General Entertainment and Kids) to create a local content strategy and plan for Thailand and support social/digital marketing end-to-end for our key franchises – from publishing on social platforms to community management and reporting.

Areas of Responsibility

Franchise marketing support on Social/Digital (40%)
• Build brand affinity with core audiences and grow our fanbase across social/digital channels in Thailand for franchises such as DC (Batman, The Flash, Black Adam, etc), Wizarding World (Harry Potter, Fantastic Beasts), Cartoon Network, Looney Tunes etc.
• As the social/digital expert for Thailand, you will establish local market strategies to bring social/digital marketing plans to life and drive consumer products, events, games, and content distribution across the franchise flywheel.
• Partner with internal and external partners across franchise management, research, local agencies etc to implement social/digital activations, measure the effectiveness of our social/digital efforts and provide insights on how we are strengthening the emotional connection consumers have with our franchises in Thailand.

Social/Digital Management (50%)
• Own and oversee page management, content strategy, publishing and data analysis for all local social/digital channels eg YouTube, Facebook, Instagram, Twitter, TikTok, Line etc to drive awareness of our franchises/brands and grow the fanbase in Thailand.
• Lead social/digital marketing implementation for key launches in Thailand, in collaboration with regional and local teams eg Franchise Management, Affiliate Marketing, Theatrical Marketing etc.
• Partner with local/regional agencies and creative teams to deliver top notch social/digital advertising campaigns that drive consumer brand love for our key franchises.

Social/Digital Marketing Strategy & Planning (10%)
• Work with regional social/digital marketing team and local franchise management team in building out strategic plans across key social/digital platforms in Thailand for our key franchises.
• Manage strategic partnerships with key digital/social media influencers and platforms in Thailand to deliver against your goals and for ongoing campaign implementation.

Areas of Accountability

Geographical scope: Thailand

Job Requirements / Skills

1. Degree or equivalent experience in digital and social media marketing (5-7 years of experience) with strong knowledge of the local social/digital landscape and go-to-market strategies per platform in Thailand
2. Strong communication skills and ability to speak and write in both Thai and English
2. Ability to collaborate cross functionally in a highly matrixed environment with regional/local teams in a fast-paced environment with a solution-oriented mindset
3 .Experience in creating direct-to-consumer content plans and building audiences on social/digital platforms
4. Experience in working with agencies across creative production, digital advertising, and influencer management
5. Experience in data analytics and reporting for social media platforms eg Facebook, Instagram, YouTube etc

6. Experience in media/e-commerce/technology industries (desirable)

You are an individual who:
• Loves creative storytelling and has a passion for connecting local audiences to the great content under WarnerMedia
• Has the ability to think strategically yet pay strong attention to detail and excellent campaign implementation
• Has strong prioritization skills with a focus on delivering high impact and against key business outcomes
• Is a team player who is able to collaborate across regional/local teams and has excellent stakeholder management skills
• Has a consumer-first and insights-driven mindset with the ability to also think creatively
• Is able to work under tight timelines and manage different brands/projects concurrently

Jobcode: Reference SBJ-d8547q-3-133-147-87-42 in your application.