Senior Manager, TV Research

Job Description

PURPOSE OF THE ROLE
The Senior research manager position plays a vital role in helping us understand the way in which our TV properties are being used. The position supports a wide range of stakeholders across the business, from helping to shape products of the future to working with our advertising partners on fun new initiatives.

Primarily covering the SEAP region, the role also plays a lead role in handling pan-regional research and reporting. The focus of the role will be on TV viewing however there is a need to leverage insights from our digital platforms to establish a holistic understanding of our consumers.

We are looking for a dynamic individual with a passion for TV and entertainment trends to act as the voice of the TV consumer. You will need to form a point of view, clearly articulate it and have the courage of your convictions if challenged

JOB DESCRIPTION
TV Network/Franchise Audience measurement - 20%
• Generate reporting and analysis to understand our competitive positioning on a regular cadence
• Working with global teams to support international initiatives
• Acquire and work with new data sources to create new insights across platforms

Programming & Franchise support - 20%
• Deep analysis of network and franchise performance to support programming and acquisition strategies. Work with franchise management team to guide their understanding of the marketplace, competitive positioning and establish strategic focus

Ad Sales support - 30%
• Performing ad hoc analysis of network and advertising performance to support pitches and post-buy reporting/optimisation
• Analysis of franchise data (quant and qual) to support licensing and merchandising sales initiatives

Dashboarding - 10%
• Leveraging the data warehouse and visualisation tools to develop performance measurement dashboards as required by stakeholders
• Work to automate as much regular reporting as possible

Primary research - 10%
• Work with Research Director to undertake ad hoc primary research (quant & qual) as required to support business needs

Digital analysis - 10%
• Leverage insights across non linear platforms to form a holistic view of consumption patterns

JOB REQUIREMENTS
Essential
• Bachelor's degree in Business or related discipline
• Years of experience: at least 7 in a research/analytical position in the media industry
• Broad knowledge and experience in TV research methods and data analysis
• Above average skills in data analytics & insight generation
• Experience in supporting tv programming teams across Kids and General Entertainment genres
• Experience in regular performance reporting
• Excellent skills in communication and presentation
• Experience of using TV ratings software
• Experience in supporting an ad sales team
• Experience of working with data from non-linear platforms

Desirable
• Ability to quickly draw insights from large datasets
• Ability to communicate fluently in English + 1 other Asian language
• Experience in working both brand and agency side
• Other: Comfortable in presenting to medium/large audiences
• Experience in working within an international matrix organization
• Broad knowledge and experience in online/social media measurement
• Experience in Dashboarding and related tools

Jobcode: Reference SBJ-gw8vpp-3-128-198-21-42 in your application.