Paid Search Marketing Specialist

Job Description

The Job

As a Paid Search Specialist, you will be a key person in planning, managing, budgeting, monitoring, and optimising the paid search channel covering the EMEA region. You will be part of a large digital media team located across all of Europe where your focus will be to drive customer acquisition. In addition to managing the paid search channel, you will work in cross functional teams within the growth marketing department on various projects to assist in driving brand recognition and customer acquisition for HBO Max.

The Daily
• Develop, implement, and manage the paid search marketing campaigns in the EMEA region in collaboration with our performance marketing agency.
• Use data to test, optimise and scale paid search activity.
• Produce detailed analysis and reports of campaign performance.
• Present channel analysis and reports to a range of audiences within the organization.
• Work cross channel on various digital growth projects.
• Utilise test and learn strategies to understand and improve the conversion funnel.
• Maintain partnerships with paid search ad vendors (Google & Microsoft).

The Essentials
• Experience working with paid search marketing, either inhouse or with an agency.
• Knowledge of platforms such as Google Ads, Bing Ads, Apple Search Ads.
• Proven experience working with large-scale multinational search accounts (+$100K/month).
• Knowledge of data analysis and reporting tools such as Google Analytics and Google Data Studio.

The Nice to Haves
• Experience working with paid search scripts is a plus.
• Google ads / Bing certification is a plus.
• Understanding of HTML and XML is a plus.
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Jobcode: Reference SBJ-d27npy-18-118-12-101-42 in your application.