Manager, Multicultural Marketing

Job Description

The Job

The Manager of Multicultural Marketing is an integral role of the Marketing and Publicity team at Warner Bros. Pictures. The ideal candidate is a creative and strategic marketer who will lead multicultural publicity campaigns. The role will support all publicity, promotion and marketing efforts geared towards Multicultural film audiences (African American, Latinx and AAPI) with a hyper focus on African American publicity outreach. The role requires someone that can balance a high-volume workload in a fast-paced environment, excels at multitasking, has a sharp focus for details while always keeping the greater strategic campaign goals in mind. Must be able to effectively work cross-departmentally on campaigns and communicate effectively with high level executives across marketing disciplines. Candidate must be able to think on their feet, quickly pivot and juggle multiple high priority projects at one time. This position requires someone who can hit the ground running with a positive outlook.

The Daily
-Consult and contribute to overall Multicultural campaign publicity strategy, direction, and ideation.
-Work closely with Multicultural Marketing Agencies on publicity efforts while also working directly with established press contacts.
-Establish strong working relationships with broader WB theatrical publicity team with constant communication and management of campaign deadlines. -Maintain and manage multicultural press relationships and contacts.
-Ideal candidate will have established press relationships in the African American media space.
-Oversee campaign timelines, status reports and overviews for team, management and filmmakers.
-Manage the hiring and contracts for Multicultural Marketing agencies. -Responsible for supporting publicity team when needed, including working junkets, premieres and special events.
-Lead and manage promotional and Word of Mouth screening programs (alongside agencies) with organizations and media partners.
-Perform other related duties as assigned and bridge work gaps in the department as needed.

The Essentials

Must have 5+ years work experience at a studio or public relations agency.

Must have 5+ years publicity/promotions work experience.

Jobcode: Reference SBJ-gpxmk0-3-144-212-145-42 in your application.