Franchise Manager

Job Description

Franchise Manager (f/m/d)

The organisation also includes Xandr's suite of advanced advertising solutions designed to help to improve advertising for brands, publishers, and consumers.

The Job

The Franchise Manager supports the Director of Franchise with the most important Franchises (such as Wizarding World, DC Comics, Looney Tunes, Game of Thrones and many more) in Germany, Austria and Switzerland, with the aim of serving more fans with the best possible experience and deliver more revenue across all divisions (Theatrical, Home Entertainment / TV, Games, Consumer Products and Themed Entertainment).

The position is full-time and place of work is Hamburg, although likely to be temporarily remote.

The Daily
• Manage key initiatives, projects and analysis to support the Director Franchise
• Initiate cross-divisional communication to foster awareness and understanding aiding collaboration on activations and programs studio-wide
• Obtain expert knowledge and insights on our fans and communities through data analysis from multiple sources (internally and externally). Understand their needs and wishes and derive proper strategies and action steps
• Maintain potential franchise budget and develop franchise management materials and tools including Franchise Presentations & Videos, Planning calendars, Brand and properties materials
• Monitor the entertainment market and analyze business trends, opportunities, threads, and dynamics
• Work with the Director of Franchise to create and roll-out of best in class (online & offline) marketing plans for key franchise launches and initiatives
• Support and maintain the Franchise-calendar and harmonize input from various teams / divisions
• Collaborate with local and cross-divisional teams to deliver and execute their projects
• Execution of local fan events or social activations with agencies

The Essentials
• Exceptional drive and passion for entertainment and pop culture, ideally experienced in working with franchises or other brands from the entertainment, sports or lifestyle business.
• Experience working in project management, involving prioritization and planning, including the ability to work on multiple projects at the same time
• Demonstrable knowledge of building compelling and effective brand or franchise plans
• Strong experience and understanding of market research, data analysis and turning insights into strategies for both fan engagement and sales increase
• A strong communicator – both written and oral – who can work with people at all levels externally and within the organization, including senior level executives
• Fluent in English both orally and written, professional proficiency in German

Severely disabled employees are welcome in our company and will be given

special consideration if they are equally qualified. Flexible Working hours are
offered to assist.
Our people make WM the inspiring organisation it is today.

At WarnerMedia, our commitment starts with you! As a company of storytellers and journalists we have a responsibility to make sure we have a collection of voices and people whose stories reflect and connect with the global audiences
and communities we serve.

WarnerMedia, and its suite of brands like Warner Bros., CNN, HBO Max, HBO, TNT, TBS, Cartoon Network, Adult Swim, Boomerang and many more, have long been committed to equity and inclusion as moral and business imperatives. It is essential that our content and creative partners reflect the diversity of our society and the world around us. Together with other production companies, networks, guilds, unions, talent agencies and others in the industry, WarnerMedia is committed to greater inclusion of people of colour, women, the LGBTQ community, those with disabilities and other underrepresented groups in greater numbers both in front of and behind the camera.

There really has never been a better and more exciting time to join WarnerMedia. For more information on how to join our company and our commitment to diversity and inclusion, please click here

Jobcode: Reference SBJ-gm1mo3-18-220-1-239-42 in your application.