Digital Planner

Job Description

Purpose of the Role

The Paid Social Amplification planner is a social media planning agent role within WarnerMedia that handles advertiser-

sponsored campaigns. The planner has both client-facing sales experience and experience running paid social media

campaigns. Planner serves a planning/execution role over campaign activations while assisting with high-level strategic

initiatives and insights requests for the business.

MAJOR ACTIVITIES

1. Execute social media campaigns, utilizing responsible media mix, audience insights tools, and historical performance knowledge

2. Provide innovative solutions to streamline the workflow and increase productivity and profitability

3. Support campaigns on social platforms including Facebook, Instagram, YouTube, Twitter, LinkedIn, etc., working within the native tools on each platform to execute and optimize

4. Participate in discussions and have a clear POV on tracking, tagging, and targeting related to social media

5. Construct narratives for sales pitches and campaign wrap decks.

6. Lead client presentations about Launchpad advantage and campaigns results.

7. Interface with agency and client partners in both pre-sale and post-sale phases of sponsorships

8. Contribute to high-level team projects that work to build and implement business models across different ad sales products

Essential

1. Experience: 3+ years of working experience at an agency or media publisher, with 2+ years of paid media experience focused on global social campaigns

2. Education level: Bachelor's Degree or higher

3. Experience executing and managing campaigns using Facebook Ads Manager & Power Editor, Google AdWords, Snapchat, TikTok and Twitter Ads

4. Extensive knowledge of paid social landscape, including optimization techniques and strategies, bidding models, tracking techniques, targeting options, KPIs, and ad units across variety of social platforms (Facebook, Twitter, YouTube, Instagram, Snapchat, TikTok, etc.)

5. Strong quantitative skills, with the ability to translate deep learnings into actionable recommendations

6. Working knowledge of one or more social analytics & insights tools

7. Proficient in Microsoft Office, with emphasis on Excel and PowerPoint

8. Strong verbal and written communication skills (Spanish and English)

9. Strong analytical and critical thinking skills

10. Exceptional attention to detail and organizational skills

Jobcode: Reference SBJ-g41p61-18-191-157-186-42 in your application.