Contract Job

Digital Analytics Implementation Analyst - 6 Month

Warner Media

London, United Kingdom 05-12-2022
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  • Paid
  • Contract
Job Description
Digital Analytics Implementation Analyst - 6 month FTC

WarnerMedia showcases some of the most iconic and cherished entertainment, news and sports brands in the world, but we are much more than that. WarnerMedia is truly where art meets science. Our combination of cutting-edge technology and an unrivaled commitment to groundbreaking storytelling builds a sense of community and meaningful connection that is shaping the future of media. We create rewarding opportunities across our entire family of brands, while championing a spirit of inclusion, innovation, self-development and support. Join WarnerMedia as we think big, live true and make the stories that move the world.

Boomerang is a division of WarnerMedia and a 24-hour digital cable and satellite network offering the best in classic and contemporary animated entertainment. Boomerang targets boys and girls aged 4-7, offering an exciting mix of light-hearted and fun family favourite cartoons such as Scooby-Doo and Guess Who?!, The Tom and Jerry Show, Mr.Bean (animated series), Looney Tunes, The Scooby Doo Show and Taffy. Boomerang has localised services throughout Europe, the Middle East and Africa, Latin America & Asia Pacific where itis available in 165 countries and 140 million homes. Boomerang is a WarnerMedia company. Cartoon Network is a division of WarnerMedia and the #1 global animated series network, offering the best in original content for kids and families with such hits as Ben 10, Craig of the Creek, DC Super Hero Girls, Steven Universe, The Amazing World of Gumball, Teen Titans Go!, Victor and Valentino, and more. Seen in more than 185 countries, over 450 million homes and in 33 languages, Cartoon Network inspires the next generation of creators and innovators by engaging its audience at the intersection of creativity and technology. Its award-winning pro-social initiatives, Stop Bullying: Speak Up and CN Buddy Network are acknowledged and often used resources for kids and adults looking for tools that can assist in dealing with the ongoing issue of bullying.

The Job

Warner Bros Discovery seek a Digital Analytics Implementation Analyst ​to join the EMEA Insights & Analytics (I&A) department.

This role will be responsible for the maintenance of our cross platform digital data sets, variable implementation and tracking capabilities to empower insight generation across brands and to support stakeholder's decision making with accurate and relevant digital insights. The candidate will run an audit of existing analytics tagging and formulate a plan to improve and govern this, ensuring data integrity and tagging standards moving forward.

This role reports into the Head of Kids Insights & Analytics, within the EMEA Kids Insights & Analytics Team.

The Daily
• Authenticate the data used across our digital reporting, ensuring our 50 EMEA digital products including websites, apps, and social media and YouTube channels, have their measurement implemented consistently.
• Ensure the accuracy of the data and, working with the Digital Intern and Senior Manager Insights Manager, make decisions which data points/variables are suitable for the various types of analysis.
• Work with the Digital Insights & Analytics team to understand the data needs of different teams, covering areas like marketing performance, content analysis, product optimisation and ad sales.
• Help create analytics dashboards on both Adobe and Looker to accurately deliver analysis of key metrics and objectives.
• Troubleshoot the implementation into these self-service systems by working closely with business intelligence and data engineering teams when new data sources are ingested.

The Essentials
• Proven working experience in a similar role, such as a media/research agency, or preferably for another online entertainment media company.
• Keen commercial mind with familiarity of how digital platforms are monetised.
• Bachelor's degree or higher in related field (Marketing, Market Research, Statistics, Business Analytics, Computer Science, Mathematics, Compute Engineering, etc.) desired.
• Must have a strong foundation in quantitative statistics and advanced numeracy skills, familiarity with various analytical approaches desired.
• Familiarity with analytical and visualisation tools (Adobe Analytics and/or Google Analytics, Looker and/or Tableau, YouTube Analytics, Facebook Analytics, Social listening tools, Excel).
• Familiarity with competitive intelligence tools such as SimilarWeb, Tubular, Sensor Tower or Apptopia preferred.
• Must have strong writing and oration skills, with an ability to take data and put it into words in a manner that is easily understood, in email, in reports, on conference calls or in person.
• Familiarity with coding languages like Python or R desired.

The Nice-to-Haves
• Knowledge of a 2nd European language desired.
• Passion for entertainment media essential, a love for kids' cartoons is a bonus!
• Familiarity with coding languages like Python or R desired.
• Ability to operate independently, prioritize/manage multiple and time sensitive projects simultaneously, and adapt to change in a fast-paced online entertainment environment.
• High level of curiosity to explore the ''why'' behind the data, a passion for all digital experiences, and a commitment to growing and developing as a researcher.
• Strong detail-orientation with strong focus on data accuracy.

Jobcode: Reference SBJ-d9x3e9-3-238-136-36-42 in your application.