Catalog Product & Strategy Manager and Benelux

Job Description

The Job

Warner Bros. Entertainment is a fully integrated, broad-based entertainment company and a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. A WarnerMedia company, the Studio is home to one of the most successful collections of brands & franchises (Harry Potter, Looney Tunes, Friends, DC Comics…) in the world and stands at the forefront of every aspect of the entertainment industry, from feature film, television and home entertainment production and worldwide distribution to DVD and Blu-ray, digital distribution, animation, comic books, videogames, product and brand licensing, and broadcasting.

The Product & Strategy Manager - Catalog France & Benelux has 3 main missions: Participate in the Planning & Strategy Definition, Execute the marketing plan for Physical and Digital Catalog and Grow WB Home Entertainment business.

The Daily

Strategy Definition and activity Planning
• Market, performance metrics and insights analysis to help build the marketing plans (market and competitors' analysis, key pillars and tactics, pricing).
• Collaborate with management in the definition of marketing KPIs and objectives on each project, collection and promotion.
• Liaise with internal stakeholders (sales/ finance / operation department / publicity / social / media / data teams) to make sure communication is consistent with objectives.
• Budget management.
• Identify new ways to communicate with our consumers, based on insights and trend analysis.

Execute the marketing plan for Catalog
• Physical and digital Catalog management: P&L, Budget, Media, Retailer's activations, Digital national promotions.
• Development of 4K and pan-European projects, specific Christmas Boxsets for France (FNAC boxset, Clint Eastwood 63 movies…), and Christmas Boxsets Benelux.
• Budget / P&L analysis.
• Media Campaign & Partnerships
• Advanced Data Marketing France and Benelux: Creation of a new digital advertising tool using actual sales measurement (conversion data).
• Execute media campaigns. Work with media agencies, internal media & data teams to build plans.
• Analyse performance against budgets, evaluate & make necessary adjustments for future plans.

Grow WB HE business
• Grow the physical and digital France and Benelux Market, creating smart partnerships with media and third party brands to increase our visibility & reach.
• Grow cross-divisional initiatives based on our main franchises.

The Essentials
• Proven experience of working in a strategic marketing role for a media organisation.
• Cinema and entertainment enthusiast.
• Very good knowledge of Catalog and strong recommendation initiatives.
• Rigorous, analytical and data management skills, digital oriented.
• Creative, adds value in brainstorming sessions.
• Strong interpersonal & presentation skills.
• Fluent French & English are essential.
• Demonstrated ability to work collaboratively

The Nice to Haves
• Business school degree with an emphasis on marketing or MBA
Our people make WM the inspiring organisation it is today.

At WarnerMedia, our commitment starts with you! As a company of storytellers and journalists we have a responsibility to make sure we have a collection of voices and people whose stories reflect and connect with the global audiences and communities we serve.

WarnerMedia, and its suite of brands like Warner Bros., CNN, HBO Max, HBO, TNT, TBS, Cartoon Network, Adult Swim, Boomerang and many more, have long been committed to equity and inclusion as moral and business imperatives. It is essential that our content and creative partners reflect the diversity of our society and the world around us. Together with other production companies, networks, guilds, unions, talent agencies and others in the industry, WarnerMedia is committed to greater inclusion of people of color, women, the LGBTQ community, those with disabilities and other underrepresented groups in greater numbers both in front of and behind the camera.

There really has never been a better and more exciting time to join WarnerMedia. For more information on how to join our company and our commitment to diversity and inclusion, please click here.

Jobcode: Reference SBJ-rvovyn-3-147-89-85-42 in your application.