Audience Insights Analyst

Job Description

Audience Insights Analyst (English and Hindi Language)

This role requires candidates to be bilingual in Hindi and English.

The Job
Warner Bros. Entertainment Inc. seeks an Audience Insights Analyst, India for the Data Services: Global Insights & Marketing Ops department.

The Daily
• Analysis methodology – Analyst must determine, with minimal supervision, the best data sources, normalization methods, data cleansing methods, and analysis framework.
• Data interpretation – Analyst must apply their own business knowledge and context to the analysis of the data in order to generate actionable insights with their interpretation.

The Essentials
• Experience with social media management and analytic tools, including, but not limited to NetBase, Crimson Hexagon,
or Sysomos
• Experience programming and analyzing online surveys from tools such as, but not limited to, Google Consumer Surveys, Toluna and Qualtrics.
• Experience designing visualization requirements through the collection of business requirements, determination of available data sources, and mapping of data collection fields.
• Experience consolidating information into actionable items, reports and presentations.
• Compiling and analyzing statistical data using modern and traditional methods to collect it.
• A creative curiosity, collaborative ethic, hardworking enthusiasm, and driving personal vision
• Bachelor's Degree in related field (Statistics, Business, Marketing, Journalism, Psychology) or equivalent combination of education plus work experience3-5 years' experience in a related field - market research or digital marketing desired.
• Bachelor's Degree in related field (Statistics, Business,
• Marketing, Journalism, Psychology) or equivalent combination of education plus work experience
• Hindi language and Indian cultural fluency required
• Bengali language fluency a plus
• English language fluency required
• Experience with social media management and analytic tools, including, but not limited to, Crimson Hexagon, NetBase, Sysomos, Brandwatch required
• Knowledge of market research best practices desired
• 3-5 years' experience with Excel Pivot tables, PowerPoint
• 1-2 years' experience with major firm or media agency
• Knowledge of media strategy and planning options and the media role in integrated communication desired
• Strong organizational and time management skills along with the ability to prioritize multiple responsibilities effectively
• Proactive and able to multitask with minimal supervision
• A creative curiosity, collaborative ethic, hardworking enthusiasm, and driving personal vision

Jobcode: Reference SBJ-g6zz8q-3-142-144-40-42 in your application.