Associate, Paid Social Strategy

Job Description

The Job

WarnerMedia is looking for a smart, analytical and socially-savvy individual as Associate, Social Strategy for the News business. The Paid Social Amplification team is a wholly owned social agency within WarnerMedia that handles advertiser-sponsored campaigns across all of WarnerMedia (CNN International, Cartoon Network, Bleacher Report, etc.). The ideal candidate has both client-facing sales experience and experience running paid social media campaigns. Though social ad buying experience is required, this position serves a supervisory role over campaign activations while assisting with high-level strategic initiatives and insights requests for the business. Assistance with campaign activations may be required depending on sponsorship load.
• Own campaign activation management (QA process, naming conventions, best practices, testing new placements, etc.)
• Act as a strategic resource to Sales and Marketing Solutions, using custom audiences and insights to drive revenue
• Primary network (planner/AE) POC for campaign communications from pre-sale to post sale, including insights pulls, wrap presentations

The Daily
• Oversee social media campaigns, utilizing responsible media mix, audience insights tools, and historical performance knowledge
• Supervise at least one Analyst who will be executing and optimizing campaigns and pulling campaign reporting
• Provide innovative solutions to streamline the workflow and increase productivity and profitability
• Support campaigns on social platforms including Facebook, Instagram, YouTube, Twitter, LinkedIn, etc., working within the native tools on each platform to execute and optimize
• Participate in discussions and have a clear POV on tracking, tagging, and targeting related to social media
• Construct narratives for sales pitches and campaign wrap decks
• Interface with agency and client partners in both pre-sale and post-sale phases of sponsorships
• Contribute to high-level team projects that work to build and implement business models across different ad sales products

The Essentials
• Experience: 3+ years of working experience at an agency or media publisher, with 2+ years of paid media experience focused on global social campaigns
• Education level: Bachelor's Degree or higher
• Experience executing and managing campaigns using Facebook Ads Manager & Power Editor, Google AdWords, Snapchat, TikTok and Twitter Ads
• Extensive knowledge of paid social landscape, including optimization techniques and strategies, bidding models, tracking techniques, targeting options, KPIs, and ad units across variety of social platforms (Facebook, Twitter, YouTube, Instagram, Snapchat, TikTok, etc.)
• Strong quantitative skills, with the ability to translate deep learnings into actionable recommendations
• Working knowledge of one or more social analytics & insights tools
• Proficient in Microsoft Office, with emphasis on Excel and PowerPoint
• Strong verbal and written communication skills
• Strong analytical and critical thinking skills
• Exceptional attention to detail and organizational skills
• A passion for social media and professional growth
• Able to travel internationally (including to US headquarters); approx. 2x/year.

Jobcode: Reference SBJ-gwny3k-3-133-144-197-42 in your application.