VP, Social Creative Strategy

Job Description

Your New Role…

The VP, Social Creative Strategy will lead a team within the Warner Bros. Digital Marketing group responsible for the day-to-day brand and community management across all WB theatrical channels.

Your Role Accountabilities…
• Brand and Community Management Across all WB social platforms (TikTok, Meta, Twitter, Snap, YouTube, Pinterest, and other emerging platforms)
• Development of best-in-class social campaigns - building strategic and innovative plans to deliver performance based results
• Working closely with teams across the organization including Creative, Media, and Research and Analytics
• Trafficking all digital creative assets (social toolkits, digital banners, email creative, official film websites)
• Monitoring the latest social media trends / working to engage with audiences in new ways
• Social innovation and creative integration within paid social planning (Content Debuts, TikTok Challenges, Livestreams, etc.)
• Creating a framework for paid social KPIs, goals, and attribution for success
• Presenting to leadership and cross-functional partners campaign social calendar and results regularly

Qualifications & Experience…
• Minimum 8 years professional experience required in film marketing, new media/online or technology marketing
• Must have extensive experience in social media
• Education, Professional Training, Technical Training or Certification
• BA/BS degree in Business Administration or related field required
• Must have a high degree of motivation and work well both as an individual and within team environment and a track record of early technology adoption
• Ability to understand customer needs and identify emerging needs that can be solved using social networking
• Understand technology trends as it relates to social media
• Strong organizational skills required to effectively manage multiple projects at a time
• Ability to proactively identify and pursue opportunities for business process improvement
• Ability to interact diplomatically with clients at various levels within our partner companies
• Ability to interact internally/externally on a daily basis to achieve overall goals and initiatives
• Must have experience managing teams/people
• Ability to prepare ongoing activity and status reports regarding campaign activities
• Must have excellent communication, negotiation, & analytical skills
• Must have solid working knowledge of marketing, strategic planning, and financial & competitive analysis
• Must have ability to use PC, MAC & related software, including Outlook, MS Excel, Word and PowerPoint

Management has the right to add or change duties and job requirements at any time.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $197,050.00 - $365,950.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.

Jobcode: Reference SBJ-roz3k2-18-191-228-88-42 in your application.