Job Description
The Senior Brand Manager for Kids & Animation Team will be focused on developing and executing strategic marketing plans for our Kids & Animation brands, for brazilian original productions & key regional content.
Your role accountabilities:
• Oversee the brand strategy & plans of K&A brands & content across
• platforms in alignment with programming and GTM teams.
• Lead marketing strategies for local original productions that resonate with Brazilian audiences and regionally (if applicable)
• Work closely with go-to-market teams to implement marketing strategies and ensure successful product launches.
• Work with cross-functional teams (internal & external) fostering a collaborative and innovative work environment.
• Be a strategic partner with other company verticals to align opportunity for K&A assets (e.g. Gaming, CCXP, Distribution, Partners).
• Ensure consistent and correct usage of the brands across all platforms and initiatives. Ensure all marketing efforts are culturally relevant and aligned with the brand's core values.
• Be an ambassador of the ambidextrous approach building our brands as multiplatform, assure the right messaging and tone across touchpoints.
• Establish, track, and analyze key performance indicators (KPIs) to measure the success of the implemented initiatives and campaigns.
• Lead Marketing Budget for Brazil, aligning with regional team to optimize resources.
• Be an Inspiring People Manager that drives team engagement and performance through clear communication and goal-setting.
• Stay updated on competitive activities and consumer preferences to adapt strategies accordingly.
Qualifications & Experience :
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Fluent
• English Fluency
• Experience in brand management within the entertainment or kids' media industry.
• Proven leadership skills with experience managing cross-functional teams.
• Strong analytical skills and experience with performance metrics and KPI tracking.
Other Nice to Have
• Spanish is a plus
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
Jobcode: Reference SBJ-r76ebp-3-238-202-29-42 in your application.