Senior Marketing Manager

Job Description

Strategic Senior Marketing Manager with extensive experience in the movie and entertainment industry, specializing in film marketing, theatrical releases, and digital campaigns. Proven ability to lead high-impact marketing strategies that drive audience engagement, build up outstanding marketing campaign, and budget responsibility. Strong leadership, creative vision, and data-driven mindset.
Your Role Accountabilities
• Film Marketing & Theatrical Release Campaigns
• Budget Management & ROI Analysis
• Media Planning & Advertising (ATL & BTL)
• Audience Targeting & Consumer Insights
• Brand Development
• Digital, Social & Influencer Marketing
• Content Strategy & Storytelling
• Cross-Functional & Creative Team Leadership
• Lead end-to-end marketing strategies for theatrical and digital film releases, managing campaigns from pre-launch to post-release.
• Develop integrated marketing plans including trailers, key art, social media, influencer partnerships, and paid media.
• Collaborate closely with creative teams, filmmakers, talent, and external agencies to ensure consistent brand storytelling.
• Manage marketing budgets, optimizing media spend to maximize box office and audience reach.
• Analyze market trends, audience data, and campaign performance to refine positioning and targeting strategies.
• Coordinate international relationship and execute multi-channel marketing campaigns for film releases and special events.
• Support franchise development and long-term brand positioning for key titles.
• Manage social media presence, digital activations, and partnerships with media platforms.
• Work closely with sales, distribution, and PR teams to align marketing and commercial objectives.

Skills and Experience Required
• English – Fluent
• Strong understanding of film audiences and entertainment market dynamics
• Experience working at a senior level in a marketing role within a film/entertainment or media agency background
• Experience leading marketing strategies for theatrical and digital film releases,
• Experience working with creative talent and international stakeholders
• Passion for cinema, storytelling, and pop culture
On June 9, 2025, Warner Bros. Discovery announced plans to separate into two publicly traded companies, Warner Bros. and Discovery Global, with an expected completion in mid-2026. For more details, including leadership appointments and information on individual brands, please visit our newsroom here. Although you will be hired by Warner Bros. Discovery or Discovery Global upon the planned separation in 2026, your employment likely will transition to Warner Bros. During this period of transformation, you'll have an exciting opportunity to lay the foundation at one of the world's premier entertainment brands.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-mkx4xm-18-97-9-173-42 in your application.