Senior Manager, Social Programming & Strategy

Job Description

Your New Role

The Senior Manager, Social Programming and Strategy is responsible for conceiving, managing, and publishing best-in-class digital and social content experiences across DC's owned brand and franchise social accounts. This role will work across internal business stakeholder teams in establishing and implementing effective, innovative, and influential social media strategies that are aligned with DC's brand voice and priorities. This role will manage the entire content life cycle, coordinating internal and external resources, navigating approvals, and providing insights and analysis back to stakeholders on key messaging moments. The goal of this role is to create social and digital content that extends the brand, communicates a coherent message in sync with brand initiatives, and drives viewers/engagement across third party social and key owned and operated (O&O) platforms.

Your Role Accountabilities
• Develops and executes a social media and convergent digital strategy for DC's brand and franchise footprint that marries equal parts data literacy and creative thinking
• Manages day-to-day relationships and coordinates campaign moments with key partners across WBD's business units, including but not limited to: Consumer Products, Publishing, Games, e-Commerce, and Themed Entertainment
• Coordinates with internal Franchise Development teams to build awareness, buzz and affinity for the DC brand and its IP, as well as tentpole priorities and initiatives
• Manages communities and trendspots across multiple platforms and pages including Facebook, Twitter, YouTube, Instagram, TikTok, etc.
• Collects data, evaluates, and presents performance digital successes and trends using key measurement techniques (e.g. native platform analytics, Tubular, Netbase, etc.)
• Performs other duties and projects as assigned

Qualifications & Experience
• Bachelor's degree in New Media, Journalism, Communications, or related field
• 6+ years of experience in social media marketing, digital media content, or equivalent
• 3+ years in a management capacity (agency oversight/intern management)
• Proficiency in online tracking/reporting tools (e.g. Google Analytics, Facebook Insights), online content management and publishing systems (e.g. Sprinklr), and social listening tools (e.g. Listen First, Netbase)
• Project management skills to maintain editorial schedules and deadlines throughout various corporate and ongoing campaigns
• Experience working in a highly matrixed organization with multiple stakeholders
• Experience with entertainment-adjacent content and network talent preferred; familiarity with crisis management on social is also a plus
• Flexibility to respond to off-hours business needs
• Organized and adept at creating input processes, as well as modifying them based on evolving business needs and stakeholder feedback

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $72,240.00 - $134,160.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@wbd.com.

Jobcode: Reference SBJ-gqz29m-3-142-199-138-42 in your application.