Senior Manager, Paid Media

Job Description

Senior Manager, Paid Media (US Networks)

Our Team...

The Subscriber Growth & Media (SGM) team acts as an internal media team that handles the strategy, execution, and reporting of all paid & owned media vehicles with the goal of driving multiplatform viewership of WBD's linear networks (TNT, TBS, Discovery, TLC, HGTV, Food Network, etc.) and Discovery's Direct-to-Consumer Streaming Services, including HBO Max and Discovery+.

Your New Role…

This role is a critical position within the Subscriber Growth & Media team, specifically within the US Networks, News and Sports pod for the linear networks. The Sr. Media Manager within US Networks, News and Sports media will be working alongside members of a designated Brand team and be the 'right hand' to the Sr. Media Director. This person oversees all team activities related to implementing, planning, and measuring all paid media campaigns for HGTV, TLC, ID, Travel and News, in addition to overseeing corporate Affiliate commitments across Streaming and Linear. The perfect candidate is a motivated person who is willing to touch all aspects of digital, social and linear media planning, as well as emerging media platforms. This position will report directly to the Sr. Media Director and will manage the day-to-day workloads one Media Manager and one Media Planner.

Your Role Accountabilities…
• Day-to-day coaching and management of one Media Manager and one Media Planner; oversee their growth and development, strategic thinking improvement, prioritization of project improvement, and general one-to-one management needs. Position needs to mentor and demonstrate leadership while encouraging the Manager to be proactive, positive, and supportive of network leadership and business needs
• Leadership and ownership of weekly/monthly team meetings. Craft agenda, ensure agenda touches on all business objectives
• Leadership and ownership of direct-response best practices for paid media and authentication of data to tell a true story
• Recommend solutions based on understanding of cross platform tactics, digital and social best practices and drawing on the successes and failures of previous efforts across the portfolio
• Work to implement infrastructure and technology to properly track, measure and learn across platforms to refine linear conversion
• Collaborate with internal partners, external vendors and agencies to ensure clear communication of deliverables needed
• Act as advocate for Marketing's needs to ensure campaign goals are met

Qualifications & Experience…
• Minimum 6-8 years of paid media planning experience
• Bachelor's degree or higher
• Demonstrated expertise in media strategy, (particularly digital media) and execution
• Self-starter, highly motivated, positive demeanor, and excellent communicator
• Strong time management skills (able to juggle multiple assignments simultaneously), and ability to adapt to change and continually evolve skills to meet the ever changing needs of the TV and digital industry.
• Polished with excellent interpersonal and communication skills (verbal and written)
• Experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management
• Experience with syndicated research tools used for media planning (Nielsen tools, MRI, Clear Decisions, etc.)
• Analytical with a comfort in dealing with numbers and reporting
• Knowledge of acquisition marketing (i.e. conversion), with a basic foundation of digital and social conversion tactics
• Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours
• Understanding of the linear Television ecosystem is a plus
• Willingness and flexibility to ''pitch in'' with various ad-hoc projects to help support the larger Media Strategy & Analytics team
• Ability to adapt to change and continually evolve skills to meet the ever changing needs of the television industry.
• Proficient in Outlook, Sharepoint and Microsoft products (Excel, Word, Powerpoint)
• College degree required
• Must have the legal right to work in the United States

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $83,090.00 - $154,310.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.

Jobcode: Reference SBJ-r1ww2v-3-142-197-212-42 in your application.