Research Manager

Job Description

General Summary:

We are currently seeking a detail-oriented and dynamic individual to join our team in the position of Research Manager, specifically dedicated to the Czechia region. This is an entry-level role that requires close collaboration with the CEE & MENAT research team, where the primary focus will be on providing specialized support for local market activities and within the CEE & MENAT region in the WBD portfolio.

As a Research Manager, your key responsibilities will involve collecting, analyzing, and interpreting data regarding television audience viewership in Czechia. We are looking for an ideal candidate who has a strong background in data analysis, a significant understanding of the television industry, and the ability to extract actionable insights from audience measurement data.

In this position, you will play a critical role in shaping strategies for our portfolio, thereby contributing to its overall success. If you are passionate about data-driven decision-making, possess a keen eye for industry trends, and are excited to be at the forefront of television research, we encourage you to apply for this rewarding position. Join us in making a significant impact on the future of our media endeavors both in Czechia and beyond.

Key Responsibilities:

Data Collection and Processing:
• Play a pivotal role in the research function under the guidance of the Research Lead, assuming both regular and ad-hoc responsibilities, particularly with a primary focus on Czechia.
• Execute data retrieval using our primary research tools, with a preference for proficiency in Techedge (which would be an advantage), tailored to the specific needs and nuances of the Czech market.

Data Analysis and Interpretation:
• Analyse television viewership trends, patterns, and demographics.
• Identify key performance indicators (KPIs) and develop metrics to assess audience engagement.
• Segment television audiences based on demographic, geographic, and behavioural criteria.
• Conduct in-depth analyses to understand the preferences and viewing habits of different audience segments.
• Generate reports and presentations to communicate insights and recommendations to stakeholders.
• Work closely with other departments, including marketing & PR teams, programming, affiliate/distribution, and ad sales, in Czechia, to align audience measurement strategies with business objectives.

Industry Research:
• Stay informed about industry trends, changes in viewer behavior, and emerging technologies affecting TV audience measurement.
• Leverage local market knowledge to map relevant sources, providing valuable insights specific to the Czechia market.
• Provide insights on how industry developments may impact our audience measurement strategies.

Requirements:
• min. bachelor's degree in marketing, sociology, social sciences, or mathematics/statistics field
• Czech language native or fluency, English fluency
• Proven experience in data analysis, preferably in the television or media industry.
• Minimum of 3 years of relevant experience in data analysis, preferably in the television or media industry.
• Familiarity with TV audience measurement tools and methodologies.
• Interest in television entertainment and the media industry
• Very good knowledge of Excel & PowerPoint
• Presentation & communication skills
• Attention to detail with the ability to come up with innovative ideas.
• Fast learner & eager to expand channels.
• Ability to work on tight deadlines.
• Team player & honest- able to take responsibility for its own actions.

If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.

Jobcode: Reference SBJ-gm0653-3-144-127-232-42 in your application.