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Full Time Job

Paid Programmatic Specialist

Warner Bros. Discovery

New York, NY 02-19-2024
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

Your New Role…

This role will focus on driving business goals for Warner Bros. Discovery's Streaming Services and US Networks. Reporting to the Programmatic Manager, the successful candidate has experience working across various DSPs and will lead the implementation and development of the Programmatic channel, maximizing customer growth at cost-effective levels.

Your Role Accountabilities…
• Own the strategy and performance of programmatic activity with full operational responsibility
• Lead Programmatic planning and media-buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
• Keep abreast of market trends and developments
• Work closely with the planning teams to recommend effective growth strategies and budget
• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
• Lead Programmatic innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Programmatic offering forward
• Clearly communicate performance and uncover growth levers
• Effectively document our strategies and approach to drive common understanding and efficiency

Qualifications & Experience…
• 2+ years' experience with a track record of delivering success in a similar role
• Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through at least one platform
• Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
• Highly numerate, logical thinker, comfortable using excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making
• Demonstrable experience driving growth through testing and analytics
• Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
• Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential
• Proven project management, self-organization and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment
• Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
• Clear communicator who can translate strategy into action. Additional languages are a plus.

If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.

Jobcode: Reference SBJ-r0j5p1-44-210-99-209-42 in your application.