Paid Media Strategy Coordinator

Job Description

Your New Role…

This role is responsible for developing media plans that are strategic and data-driven, with the goal of efficiently acquiring consumers. Responsibilities will include developing paid media campaigns across digital, social, TV, print, radio, and OOH with special emphasis on data driven planning, conversion best practices, digital ad technology and post analyses. The Coordinator will help support the rest of the team with developing paid campaigns across TV, digital, print, radio and OOH, with special emphasis on data driven planning and post analyses.

Your Role Accountabilities…
• Work closely with the Media Strategist and Media Manager to ensure the day-to-day product needs are met and there is timely communication to all partners.
• Assist with the day-to-day planning needs through the use of the media toolkit to determine budget and media mix, define target audiences, and create plans designed to maximize efficiencies/effectiveness around digital app conversion.
• Maintain key planning and benchmark documents, assist with campaign billing, and gather launch confirmation details.
• Focus on post reporting that uncovers the ''why'' behind performance in order to garner learnings that are tangible and actionable.
• Help with ensuring all media campaigns are executed flawlessly.
• Assist with asset delivery to ensure the Investment team has all required assets for launch.

Qualifications & Experience…
• Minimum 1 year of paid media planning experience.
• Self-starter, highly motivated, positive demeanor, and excellent communicator.
• Strong time management skills (able to juggle multiple assignments simultaneously), and ability to adapt to change and continually evolve skills to meet the ever-changing needs of the TV and digital industry.
• Polished with excellent interpersonal and communication skills (verbal and written).
• Analytical with a comfort in dealing with numbers and reporting.
• Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
• Understanding of TV Everywhere and the Television ecosystem is a plus.
• Willingness and flexibility to ''pitch in'' with various ad-hoc projects to help support the larger Global Subscriber Acquisition team.
• Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the television industry.
• Proficient in Google Workspace, particularly Google Sheets, Google Slides & Gmail College degree required.
• Must have the legal right to work in the United States.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $35,360.00 - $61,895.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@wbd.com.

Jobcode: Reference SBJ-g66z7q-3-145-63-136-42 in your application.