Full Time Job

Marketing Manager

Warner Bros. Discovery

Silver Spring, MD 11-17-2023
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Your New Role...

Join the team that positions, markets and messages for TLC and ID for Warner Brothers Discovery (WBD) . This candidate must have a proven track record in the broadcast or cable network industry managing top brands, planning
o ff-air media campaigns, launching new properties and finely tuned project management skills .

WBD is looking to fill a position
on the Marketing Team for the Marketing Manager position . The Marketing Manager will play a key role in managing consumer marketing for TLC and ID Channel initiatives, with
overall goal of increasing viewership and reinforcing brand presence . Some key responsibilities include marketing campaign development and management. This includes maintaining and growing internal and external relationships that foster brand-building opportunities for key franchise series/programs and integrating research and strategy planning information into marketing plans and execution.

Your Role Accountabilities…
• Project ma nage all aspects of marketing creative and campaign development to build audience viewership and reinforce core brand attributes .
• Campaign leader on assigned programs, franchises and initiatives. This includes development of marketing/creative briefs, managing the execution of marketing campaigns and managing marketing/communications assets across a wide range of counterparts from departments including media, creative, press, social media, digital and production.
• O versee project work-flow
of creativ e assets; ensure revisions are accurately made; communicate ch anges to the job and budget .
• Identify , develop and execute key external partnerships that will help to evolve the brand . C hampion internal partnerships across department s (such as: press, international, affil iate sales, ad sales) and business unit s (Including: on-line, retail, publishing, licensing, legal, etc.) marketing tie-in efforts for maximum positive brand impact, marketplace visibility and revenue generation.
• Devise and implement campaign strategies and development timelines, worki ng closely with creative counterpart and media strategy/promotion group, supervisor and senior management.
• Provide strategy direction, clear feedback and key deliverable information to in ternal and external resources .
• Integrate (and initiate, as appropriate) primary and secondary research with goal of deeper understanding of consumer target motivations and characteristics . Analyze campaign ROI and report back to team on successes and key findings. 
• Manage and oversee timetables with direct hands-on management of meetings, follow up, timelines, routing materials for approvals, lists of campaign assets.
• Work seamlessly with digital, social media and press on communication plans and deliverables.
• This position manages the work and deliverables of other departments and peers while these colleagues do not officially report to the manager.

Qualifications and Experience...
• 5+ years experience in marketing/advertising position. This is a position for a seasoned marketer.
• Bachelor's degree in related field or an equivalent combination of skills, training and hands-on experience.
• Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing or advertising/promotion agency experience.
• Proven project management and strategic marketing skills including budget management and media planning and promotions.
• Must have concrete examples of marketing plans, show launches, creative campaigns that candidate worked on/contributed to.
• A keen analytic leaning but also possesses a creative flare.
• Ability to multi-task while prioritizing workloads.
• Self-starter but collaborates well in a team environment.
• Meticulous attention to detail & strong organization skills.
• Excellent written and verbal communication skills.
• Passion for entertainment, pop culture.
• Must have the legal right to work in the United States.

Preferred qualifications
• MBA/MA are a plus with right candidate.
• Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing or advertising/promotion agency experience.

If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at

Jobcode: Reference SBJ-r0jv78-44-197-101-251-42 in your application.