Manager, Franchise Marketing

Job Description

PRIMARY PURPOSE OF POSITION

T he Franchise Marketing role will serve as the key day to day contact with internal and external stakeholders, working hand in hand with counterparts in the US/UK to deliver franchise marketing objectives – with the primary goal of creating and sustaining high levels of brand awareness for WB D 's key properties throughout the PRC market. Primary responsibilities include coordination and communication across the WB D marketing community and the delivery of franchise-level marketing initiatives.

ESSENTIAL JOB FUNCTIONS
• Develop an expert understanding of franchise properties and a comprehensive knowledge of franchise sensitivities
• Develop and execute social media
operation & c ampaigns for WB D Franchise to acquire and engage franchise fans
• Build franchise marketing plans in coordination with various marketing functions, such as theatrical marketing, consumer products marketing, ad sales, games etc.
• Act as the primary day to day contact for WBD international franchise marketing teams, highlighting franchise marketing opportunities and best practice
• Manage day-to-day franchise social activities, including posting calendars and schedule management, asset development and localization, reporting, social optimization, etc., ensuring strategies are on schedule
• Identify new social trends and emerging platforms, comprehension of competitive landscape and digital best practices
• Ensure efficient and timely communication with partners and Home Office of WBD
• Manage internal and external contacts and inform vendors regarding changes in timelines, resources, or third-party vendor issues
• Input into the regular updating of franchise status report for related properties, capturing all on-going conversations and initiatives
• Perform other related duties as assigned

JOB-RELATED QUALIFICATION STANDARDS

Education
• Bachelor's degree in mass communication or marketing preferred

Knowledge/Skills
• Proactive & entrepreneurial self-starter who can develop and implement initiatives in an evolving and fast moving environment
• Extremely effective and tactful communication skills both written and verbal
• Intelligence, business acumen, working acknowledgment and ability to think strategically and ''outside the box'' to analyze, develop & implement different marketing strategies/solutions across multiple digital platforms
• Skillful/tactful influencer & team player who can make things happen in collaboration with other divisions
• Previous experience of managing multiple senior and complex stakeholders
• Able to be flexible to provide continuity and support to the needs of internal and external stakeholders
• Knowledge of international media, online and wireless business required and knowledge of video and/or television/streaming business a ''plus''
• Good spoken and written English

Work Experience
• Minimum 3 years experience in marketing, social media management, content development related functions
• Prior experience at a multinational corporation required
• Work experience with digital platforms required which will probably have led to an excellent network of contacts within the Chinese digital entertainment industry
• Prior experience in television, film and/or home video marketing preferred
• Must have ability to handle multiple tasks
* Management has the right to add or change duties and job requirements at anytime.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@wbd.com.

Jobcode: Reference SBJ-rj1q12-216-73-216-41-42 in your application.