Manager, Franchise Management & Marketing

Job Description

Warner Bros. Consumer Products (WBCP), extends the Studio's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Looney Tunes and Hanna-Barbera.

The division's successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships, and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

To be successful at WBCP, you must have a willingness to model our values and behaviors, champion diversity and inclusion, leverage data and insights to maximize the legacy of our deep brands and franchises while maintaining a commitment to fostering best-in-class talent.

SUMMARY OF POSITION

Warner Bros. Consumer Products Inc. seeks a Manager, Franchise Management and Marketing for the WBCP Franchise Management and Marketing department. Under direction of the Sr. Manager, the Manager is responsible for supporting WBCP's Wizarding World franchise and associated brands (Harry Potter and Fantastic Beasts), focusing on WBCP's Global Themed Entertainment (GTE) initiatives and experiences. Other properties and projects may also be assigned. Role includes the management of the licensee relationship with our third-party partners and the review of all marketing, promotional and brand submissions. The Manager will also need to establish and manage relationships with the GTE category management team to work seamlessly across projects. This also includes coordination with all other necessary internal WB departments and divisions (category, retail, sales, creative, finance, international, franchise development, etc.) to facilitate execution of all projects and materials in a professional and timely manner.

JOB RESPONSIBILITIES
• Responsible for handling and supporting the development of franchise & marketing plans and department franchise needs including developing materials and communication tools for internal and external stakeholders
• Develops and prepares marketing/promotional submission materials, as needed, to support review and approval of licensee submissions
• Liaises with third party brand stakeholders
• Develops and maintains relationships with stakeholders and relevant internal and external constituents to establish a reliable and timely flow of information and submission materials, particularly WBCP teams such as the Global Themed Entertainment, Franchise Management and Marketing, including but not limited to Category, Retail, Creative, Finance, Legal, international offices, and Franchise Development
• Directly supports third party licensees enabling them to properly develop all marketing and promotional materials adhering to the Wizarding World Brand Guidelines
• Executes marketing materials against strategic direction in support of the Sr. Manager
• Provides input in the preparation of departmental budget and expenses tracking against the budget

JOB QUALIFICATION STANDARDS

Work Experience
• 5+ years' work experience in a related field, themed entertainment a plus

Education, Professional Training, Technical Training or Certification
• Four-year college degree required. Coursework emphasis in business/marketing strongly preferred

Knowledge/Skills
• Strong proficiency in Microsoft Word, Excel, PowerPoint and presentation software programs required
• Clear understanding and demonstrated working application of marketing principles required
• Strong writing and grammar skills and ability to clearly articulate point of view
• Strong understanding of licensing preferred
• Understanding of budget management
• Strong project management skills as well as task prioritization
Other Requirements
• Must have the ability to communicate effectively and tactfully with persons on all levels and cultures, in-person and virtually
• Must have the ability to pay close attention to detail and understand written and oral instructions
• Some travel is required
• Multiple language proficiency a plus

Management has the right to add or change duties and job requirements at any time

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $83,090.00 - $154,310.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@wbd.com.

Jobcode: Reference SBJ-rjp7z2-18-191-254-0-42 in your application.