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Full Time Job

Manager, eCommerce Marketing

Warner Bros. Discovery

Burbank, CA 06-28-2024
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, ''the stuff dreams are made of,'' we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

Manager of Amazon for the Sales & Retail Business Development (RBD) department for Warner Bros. Consumer Products. In partnership with the Director of Amazon, this role is responsible for managing, planning, and executing retail marketing initiatives that that support e-comm growth across North America for Amazon, and other retailers as assigned, for all franchise priorities and product categories. This role supports the planning and implementation of marketing strategies that drive customer engagement and align with our sales and brand objectives. This role works to drive retail marketing campaigns, differentiation, and sell-through initiatives across key retail accounts. Utilizing strong communication and collaboration skills, partner in creation of brand-centric, customer-focused retail activation programs and sales presentations for Amazon.

Your Role Accountabilities...

Strategic Planning and Business Development
• Develop strategic marketing launch plans and go-to-market initiatives for new ecomm platforms (e.g., QVC/HSN), as assigned.
• Designs Media/Advertising and Marketing plans to support Strategic and Operating Plan of Amazon
• Ad Pub Management - annual budget planning.Manages day-to-day requests, monitors spend, PO management.
• Established prioritized marketing and advertising programs, campaigns and calendars for US and CA Amazon account.
• Sets marketing and merchandising timing and requirements.
• Leads cross-divisional planning; manages marketing and advertising components of programs.
• Drive partnership with global Amazon account leaders across WBD/GBE to identify and activate best practices to lift the Amazon business.
• Lead Amazon marketing account management activities, sharing knowledge, monitoring constant improvement, developing additional employees' expertise on the platform.
• Lead marketing programs connected to retail shopping events, included by not limited to Prime Day, Black Friday, and Cyber Monday.
• In coordination with Sales Account Director, creates tentpole merchandise moments on Amazon platform.

Marketing & Advertising
• Marketing liaison between the Amazon corporate team and licensees for execution/implementation of retail priorities
• Leads media agency engagement to plan and execute advertising components with Amazon Marketing Services.
• Partners across internal teams and licensees to identify best optimized marketing placements to inform negotiations (e.g. toy book, sponsored ads).
• Lead creative asset strategy, development and manages team/agency responsible for asset implementation and deliverables. (i.e. Brand store creative, ASIN curation, Licensee PDPs A+ Content, Marketing Co-op and Paid media placements).
• Shares assets and best practices across global Amazon accounts and North America 3P eCommerce accounts.
• Drive creation of eComm PDP toolkits, including agency management, toolkit scoping and development, distribution, licensee training.Monitors conversion rate for PDPs always looking for improvements.
• Partners cross divisionally with Home Entertainment, Theatrical, WBIE, and DCE on cross-category merchandising for priority franchises/brands.
• Identifies opportunities for and works across WBCP North America team on Digital Brand marketing initiatives that drive traffic to Amazon.
• Manages components (brand title and/or marketing) of Amazon studio swing presentation and licensee meetings.
• Contributes on new business pitches (marketing ideas) for Amazon and category and licensee updates (marketing) for Amazon and other retailers, as assigned.
• Identify and maximize opportunities to drive profitable growth via new tactics with Amazon Advertising and external digital advertising, fits to strategic initiatives (i.e. Twitch, Live, Posts, SLP, SBV, etc.)
• Creates and manages annual budget plans by franchise, by category.
• Develops best practice strategies for partners to use for Amazon paid advertising.
• Manage team dedicated to Amazon Advertising performance marketing and Amazon Brand Store management (Agency).
• Oversees performance reporting, management reporting, regular updates on advertising performance; activates business priorities based on analysis.

Marketing consulting and approvals
• Collaborate with licensee marketing teams to execute co-developed marketing programs for retail.
• Review retail marketing and facilitate routing of assets for franchise approval.

Responsibility and Success Measurements
• Flawless execution of marketing programs that support sales strategies.
• Analyzes reporting to measure marketing ROI, using data & analytics to track advertising programs, PDP conversion, monitoring and optimizing ACOS with agency.
• Analyzes reporting to measure marketing ROI, using data & analytics to track advertising programs, PDP conversion, monitoring and optimizing ACOS with agency.
• Track performance of Marketing programs for Amazon; develop insights and next steps.
• Leads the development and execution of a testing roadmap. Test, measure, learn, share for Advertising and Marketing initiatives.

Qualifications & Experience...

Work Experience

Minimum 5 years of experience in ecomm, retail marketing, digital marketing in the entertainment and/or consumer goods industry preferred.

Education, Professional Training, Technical Training or Certification

Bachelor's degree in marketing, business or related field required.

Knowledge/Skills
• Solid marketing acumen and relationship skills
• Strong self-starter with sound organizational and collaborations skills and the ability to see a project through from inception to execution with effective follow up.
• Clear understanding of Amazon's platform-specific digital marketing tactics and emerging advertising opportunities.
• Ability to thrive in a collaborative environment: capacity to engage, willingness to learn and to share ideas, positive attitude.
• Financial responsibility and accountability for retail planning and deliverables
• Strong working knowledge of Microsoft Office applications
• Flexible approach to shifting priorities; able to manage multiple assignments with exceptional project management skills.
• Strong knowledge of marketing principles and retail landscape preferred.
• Strong collaborative approach with proven interpersonal skills and ability to communicate effectively with all levels of personnel.

Management has the right to add or change duties and job requirements at any time.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously o

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Jobcode: Reference SBJ-g681nj-34-204-198-73-42 in your application.

Salary Details
Salary Range: $95,550 to $177,450 Per Year ($ USD)