Manager, Data & Targeting Ad Strategy

Job Description

Manager, Data & Targeting Ad Product

Warner Bros. Discovery is looking for an enthusiastic, focused individual to help develop, execute and scale new ideas into incredible products that will drive our digital ad business forward across the Streaming, News, Entertainment, and Sports divisions. The Data & Targeting Ad Product Manager will lead the ideation, development, and sales enablement of data-driven targeting opportunities, combining WBD's reach, assets, and rich consumer data to create effective targeting solutions for brands.

We are looking for an experienced, innovative thinker with knowledge and passion for digital media, storytelling and advertising trends. This position will be responsible for the strategic development and execution of targeting products across CTV, web, and mobile app.

Key Responsibilities:
• Develop consumer-first targeting and data insights capabilities in support of driving success for our advertising partners
• Leverage strong analytical skills and an inquisitive nature to identify, design and execute an iterative product development and optimization pipeline
• Ability to research consumer and advertiser trends to qualify product development decisions
• Define and analyze KPIs that inform the success of products and efficiency of operations
• Collaborate with Brand Product and Technology Teams on strategic and technical integration of ad products into their platforms
• Evangelize the value of WBD's data & targeting capabilities across our ad product suite internally and externally
• Partner cross functionally to define and optimize materials and processes to streamline the sale, execution, and maintenance of products
• Work with multidisciplinary teams to roadmap, track and manage projects to completion on time and within budget

Qualifications:
• 4+ years of digital media, ad operations, or product management experience
• Familiarity with large datasets and AI / ML-driven optimization models and algorithms is a big plus, specifically within the digital and linear advertising ecosystem/domain
• Advanced expertise in Excel; and BI tools such as Looker, Tableau, etc. is also a plus
• Experience with and knowledge of buy-side and/or sell-side advertising data, digital ad serving and automated buying technologies for segmentation, targeting and insights against advertising use cases
• Strong analytical and quantitative skills; ability to use data to back up product ideas & assumptions
• Experience setting up processes for project intake and monitoring of and reporting on product health and success
• Excellent communication skills and a proven collaborator; ability to work comfortably and successfully with technical and non-technical colleagues
• A strong bias toward action and can break down complex problems into steps that drive product development
• Proven ability to independently build relationships, influence others and resolve challenges with internal & external teams
• Experience and demonstrated ability in understanding and discussing technical concepts and associated trade-offs, in a rapidly changing environment

If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.

Jobcode: Reference SBJ-d5y6ze-3-133-147-252-42 in your application.