Manager, Brand Integration

Job Description

The Manager, Brand integration is responsible for working closely with the SVP, Brand Strategy & Marketing to support the day-to-day operations of Warner Bros. Television Group brand strategy and brand Integration projects, while leveraging the IP cross scripted and animation IP.

The position is responsible for developing and executing strategic marketing initiatives that seamlessly integrate products into various media channels. This role involves collaborating with internal teams and external partners to ensure brand visibility and alignment with marketing goals. Key responsibilities include identifying and negotiating product placement opportunities, managing relationships with media partners, and analyzing the effectiveness of integration campaigns.

Your Role Accountabilities…
• Supports the SVP, Brand Strategy & Marketing to clearly communicate brand goals, positioning, and strategy to all constituents serving as the central hub for internal and external partners to ensure all communications adhere to brand voice and strategy and identify opportunities to increase exposure. Crafts marketing campaign plan presentations and partner pitch decks, including the ability to independently craft a creative presentation narrative. Acts as point of contact with external agencies and partners, leading communication and providing strategic/creative feedback while managing brand approvals.
• Manages and supports SVP, Brand Strategy & Marketing for in-show and out of show brand and product placement. Responsibilities will include stakeholder signoffs and coordination between studio, network, client/brand, production execution and delivery. Works directly with Producers and Production to determine brand/product placement categories and identifies potential partnership opportunities. Continues follow through on any placement-based partnerships to ensure requirements are met by all parties (i.e. studio, network, producers, legal/clearances, current and BA). Reads scripts and reviews clearance lists from production to identify new opportunities. Reviews dailies to ensure appropriate usage/integration and identify new opportunities
• Supports the SVP of Brand Strategy & Marketing through planning, development, and execution of comprehensive multiplatform marketing plans for all Warner Bros. Television group, scripted and animation, domestically and internationally. Works collaboratively with various internal departments (publicity/production/legal/creative/publicity/social media/global franchise/consumer products) in overseeing strategy implementation and executing all aspects of the campaign, including partnering with production and creative teams on development and delivery of campaign assets.
• Facilitates and fosters partner relationships with other Warner Bros. divisions to ensure incremental opportunities for partners, additional exposure for WBTV IP and additional business for other divisions (i.e., WBD Global Franchise, WBD Consumer production, etc.) while leveraging the IP across all synergy channels
• Creates and distributes brand integration reports for physical production and marketing executives. Reviews all brand deal points with SVP, Business Affairs, Legal and Clearances to ensure overall deal sign-off prior to network agreement and production sign-off. Works with legal and business affairs to ensure proper documentation and clearances agreements are in place for each project.
• Acts as on set WBTV brand integration representative for day of production shoots in order to manage the communication between, network, brand and client to production
• Performs other job-related duties or special projects as required.

Qualifications & Experience…

Work Experience
• 5+ years of experience working with entertainment studios, brands, networks and/or production executives with brands in show and out of show required
• Experience working with Business Affairs, Legal and Clearances within entertainment field preferred
• Strong experience working knowledge of production preferred
• Account/Client Services preferred

Education, Professional Training, Technical Training or Certification
• High School diploma or equivalent required.
• Bachelor's degree in marketing, Communication, Business or a related field

Knowledge/Skills
• Knowledge of storylines, casting, key production info, scheduling, etc.
• Microsoft office suite proficient
• Strong communication skills and ability to interface with all levels of management and production (written and verbal)
• Extensive direct knowledge of production planning and marketing strategic approach required for content releases
• Ideal candidate will also have a background that demonstrates success in budgetary management, resource time management and workflow
• Candidates will have significant project management experience, excellent organizational skills and great attention to detail
• Cross-functional contributor who can engage, motivate, and collaborate with internal teams
• Familiarity with digital marketing, including but not limited to leveraging search, social, mobile marketing, connected device marketing and streaming platforms to drive engagement
• Proven creative thinker and problem solver with the ability to help crystallize creative concepts as well as build around them for bigger impact
• Self-starter who can work independently and drive projects forward; is proactive, resourceful, and accountable
• Strong organizational development with the ability to make difficult decisions in a rapidly changing environment
• Understanding of production, workflow and process
• Demonstrated capability being self-directed and motivated; innovative; client and market driven.
• Active knowledge of industry trends and new opportunities
Other Requirements
• Must be able to handle highly confidential information
• Must be able to handle legal contracts, talent information and IP information
• Must be able to work within a TV production timeline and adaptable to production changes
• Must be well organized and able to prioritize while juggling multiple concurrent projects
• Must be able to communicate effectively and follow through on requests in a timely manner
• Must be able to be flexible with hours and work overtime and weekends as required
• Must be able to maintain a cheerful disposition in a fast-paced environment during demanding times.
• Must be able to review and comprehend detailed documents.
• Must be able and willing to take initiative and to problem solve as appropriate within the scope of responsibilities of this position.

Management has the right to add or change duties and job requirements at any time.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our acce

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Jobcode: Reference SBJ-36j045-18-118-31-32-42 in your application.