Director, Social Strategy and Platform Innovation

Job Description

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The Director, Social Strategy & Platform Innovation, leads strategic planning and execution for social and platform initiatives across assigned theatrical titles. In addition to the campaign work, this role serves as a global connector - guiding best practices and platform strategy across regional teams. Through quarterly international summits, the position leads efforts to unify Warner Bros.' social voice worldwide by spotlighting wins, sharing insights, and aligning on key beats. With deep knowledge of platform trends and campaign strategy, this role ensures Warner Bros. social marketing is bold, cohesive, and culturally relevant at every level.

Your Role Responsibilities...
• Lead global social strategy for assigned theatrical titles, managing tone, rollout, and performance across key campaign milestones.
• Drive platform innovation by identifying and executing new opportunities on emerging and established platforms such as TikTok, YouTube Shorts, Fortnite, and others.
• Plan and execute trailer launches and content debuts in platform-native, attention-grabbing ways that build cultural momentum.
• Collaborate with internal stakeholders - Publicity, Creative, Media, and Global Brand Partnerships - to ensure full integration of social strategy into broader campaign plans.
• Coordinate with local markets to adapt global strategies to regional needs, ensuring cultural relevance and cohesive execution worldwide.
• Lead Warner Bros.' quarterly international social and platform summits-driving agenda development, highlighting best-in-class campaign work, and aligning global teams around upcoming opportunities and learnings.
• Build strong relationships with platform partners to unlock co-marketing opportunities, editorial support, and early access to platform innovations.
• Champion inclusive storytelling through social creative, ensuring assets reflect and speak to diverse global audiences.
• Support the execution of high-volume social ''flooding'' strategies across platforms during key moments to amplify reach and conversation.
• Monitor campaign performance and platform trends in real time, reporting insights and recommendations to filmmakers and internal leadership.
• Contribute to department-wide innovation, helping define how Warner Bros. evolves its approach to global theatrical social marketing.
• Other duties as assigned.

Qualifications & Experience...
• 7-10 years' experience in Digital Marketing (preferably entertainment based)
• International digital marketing experience preferred.
• Experience in entertainment preferred.
• Excellent oral and written communication skills, as well as ability to present and explain technical and business information in a way that establishes rapport, persuades others, and gains understanding.
• Ability to manage internal and external digital development efforts from inception to successful completion.
• Demonstrated ability to build, execute, and scale digital marketing campaigns
• Proficiency in Microsoft Office & Google Docs
• Must have a high degree of motivation and work well both as an individual and within team environment
• Strong project management skills, with the ability to multitask and manage small to large projects in a cross-functional environment.
• An understanding of global and international mobile platforms and application development such as Instagram, Facebook, Weibo, Line, Snap, etc.
• Familiarity with reading and interpreting social listening and digital analytics.
• A strong interest in social media, TV/Films/Animation – old and new, the TV/film fan communities as well as pop culture.
• Additional languages a plus

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $98,000.00 - $182,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Jobcode: Reference SBJ-36k69x-18-97-14-82-42 in your application.