Director, Organic Growth- Cro Focus

Job Description

As Director of Organic Growth, you will lead Conversion Rate Optimisation (CRO) and SEO strategy for Max.com, with a strong focus on scaling experimentation and performance across EMEA markets. Sitting at the intersection of marketing, product, analytics, and regional teams, you'll drive data-led improvements to the user journey, with CRO as the primary lever to increase acquisition and retention.
You'll shape the performance roadmap, enable regional teams with frameworks and best practices, and partner closely with product and experimentation teams to execute high-impact tests. This role demands strong leadership, a test-and-learn mindset, and the ability to influence cross-functional stakeholders.
Your Role Accountabilities
CRO & Experimentation (Primary Focus)
• Define and lead a CRO strategy across the Max.com user journey.
• Partner with product and UX teams to plan and execute high-impact A/B and multivariate tests.
• Enable regional teams with guidance and tools for test ideation and optimisation.
• Champion a test-and-learn culture across marketing, with a focus on iterative improvement.
• Translate test results into actionable insights and scale winning variants globally.
• Track performance against targets and ensure learnings are shared and applied consistently.
SEO Strategy (Secondary Focus)
• Lead the marketing strategy for SEO to support organic traffic growth across EMEA.
• Collaborate with technical SEO teams and regional marketers on on-site optimisation.
• Set performance benchmarks and monitor ongoing SEO effectiveness to support long-term visibility.
Organic Growth Leadership
• Shape and maintain the organic performance roadmap aligned with acquisition goals.
• Act as a key marketing stakeholder in cross-functional forums, representing CRO and SEO priorities.
• Ensure alignment across regional and global teams to support effective execution of initiatives.

Skills and Experience Required
• 10+ years in digital growth roles, with deep expertise in CRO and strong understanding of SEO.
• Proven track record driving growth through experimentation and user journey optimisation.
• Strong analytical and performance measurement skills, with hands-on experience using testing tools.
• Experience partnering with product, engineering, and UX teams to deliver impactful change.
• Ability to lead and influence across complex organisations and multiple regional stakeholders.
Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-veemzj-216-73-216-180-42 in your application.