Director, Digital Marketing

Job Description

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The Director, Digital Marketing for the Transactional Sales Division will serve as the strategic leader driving the division's digital presence and performance across YouTube and social platforms. This role is accountable for shaping long‑term digital strategy, optimizing monetization models, and ensuring alignment with the studio's broader commercial priorities. Acting as a key liaison across divisions, including Theatrical, DC, Consumer Products, and Franchise teams-the director will leverage data, partnerships, and platform innovation to accelerate transactional sales, strengthen consumer engagement, and position the studio as a leader in digital entertainment.
Your Role Accountabilities...
• YouTube Channel Management & Monetization
• Oversee all home entertainment YouTube channels, including programming, optimization, and content calendars.
• Drive monetization strategies through ad revenue, partnerships, and innovative formats tied to transactional IP initiatives.
• Analyze performance metrics (watch time, subscriber growth, CPMs) and implement data‑driven improvements.
• Collaborate with creative and production teams to develop platform‑native content that supports home entertainment campaigns.
• Social Media (Paid & Organic) Strategy & Monetization
• Lead organic social campaigns across Instagram, TikTok, Facebook, X, Threads, and emerging platforms.
• Identify and implement new monetization opportunities via social platforms, including partnerships and commerce integrations
• Oversee the execution of paid social campaigns, ensuring alignment with home entertainment priorities and maximizing ROI.
• Ensure consistent brand voice and storytelling that highlights catalog titles, new releases, and franchise anniversaries.
• Monitor trends and emerging platforms to keep the division at the forefront of digital engagement.
• Commercial Integration & Vendor Management
• Align digital campaigns with retail and merchandising strategies to accelerate sales.
• Manage contract negotiations with vendors and external partners to maximize value and efficiency.
• Partner with sales, publicity, and creative teams to ensure digital activations support revenue goals.
• Maintain strong relationships with platform partners (YouTube, Meta, TikTok) to unlock value and innovation.
• Cross‑Divisional Collaboration
• Serve as a key liaison and collaborator with internal partners including Theatrical, DC, Consumer Products, and Franchise teams.
• Ensure digital strategies are integrated across divisions to amplify studio priorities and maximize reach.
• Leadership & Team Development
• Build and lead a high‑performing digital team within the Home Entertainment Division.
• Mentor staff and foster a culture of innovation, agility, and accountability.
• Establish best practices and workflows for efficient campaign execution.

Qualifications & Experience...
• 5-10 years of experience in digital, trade and/or brand marketing, with a focus on entertainment.
• Proven track record in YouTube channel management and monetization.
• Expertise in organic social media strategy, content development, and monetization models.
• Strong negotiation skills and experience managing vendor contracts.
• Excellent communication and leadership abilities.
• Passion for entertainment, WB library, emerging digital trends and driving innovation.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $121,100.00 - $224,900.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Jobcode: Reference SBJ-5bz9m3-216-73-216-211-42 in your application.