Chief, Global Strategy & Marketing, Anime Production

Job Description

The Chief, Global Strategy & Marketing will play a key role in supporting execution of global strategy plans for anime content. This role will collaborate closely with cross-functional partners across Production, Marketing, PR, Licensees, Distributors, and IP owners to ensure cohesive, best-in-class global campaign activations through 360 marketing.
Your Role Accountabilities
• Strategic Planning: Develop comprehensive marketing strategies and action plans to meet business objectives.
• Campaign Execution: Plan and implement multi-platform marketing initiatives.
• Social & Digital Marketing: Draft and schedule posts, engage communities, monitor trends, and create platform‑specific content (e.g., TikTok, Instagram Reels).
• Event & Asset Management: Coordinate and execute events, conventions, and trade shows. Develop promotional assets and copy, including press releases, advertisements, website content, and video materials.
• Analytics & Reporting: Conduct market research and analysis to identify target audiences and key customer insights. Track and evaluate the performance of marketing initiatives and refine plans as needed.
• Cross-functional Collaboration: Work closely with producers, IP owners, partners, and licensees to drive the execution of marketing campaigns.
• Project Management: Manage project timelines, budgets, and internal documentation.

Qualifications & Experiences
• 2–3 years of proven experience in content, anime marketing, or the licensing industry.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-yjkebp-18-97-9-170-42 in your application.