Audience Insights Analyst

Job Description

We are looking for the Audience Insights Analyst who will be responsible for developing a deep, human‑centred understanding of audiences and translating data into insight that informs editorial, product and commercial decision‑making.
This role brings together survey research, first‑party data, qualitative insight and industry context to tell clear, compelling stories about who audiences are, what motivates them, and how their needs are changing.
Your Role Accountabilities…
• Analyse and synthesise data from surveys, first‑party sources, qualitative inputs and industry studies to develop a clear understanding of audience segments, behaviours and motivations.
• Support the design and delivery of quantitative and qualitative research, including questionnaire input, data preparation, core analysis and interpretation.
• Create clear, concise insight outputs (presentations, one‑pagers, reports) that translate findings into practical implications for the business.
• Work closely with commercial ad sales, sponsored editorial, branded content and digital insights teams to clarify briefs, understand context and deliver relevant audience insight.
• Contribute audience insight to sales pitches, proposals and campaign effectiveness studies, supporting senior colleagues with analysis, charts and insight narratives.
• Build credibility through reliable delivery, clear communication and strong analytical judgement, escalating risks or uncertainties early.

Qualifications & Experience…
• Experience in audience insights, research, strategy, analytics or a related role.
• Strong experience working with survey data and audience research.
• Excellent storytelling and presentation skills.
• Comfortable working independently and managing multiple projects.
• Experience with qualitative research methods (e.g. interviews, focus groups).
• Familiarity with media, publishing, digital products or marketing environments.
• Exposure to brand, perception or campaign evaluation studies.
#CCE
Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-pkmyp4-216-73-216-20-42 in your application.