Director, Global Social Creative Strategy / Global Digital Marketing
Warner Bros. Discovery
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Looney Tunes and Hanna-Barbera.
The division's successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships, and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
To be successful at WBCP, you must have a willingness to model our values and behaviors, champion diversity and inclusion, leverage data and insights to maximize the legacy of our deep brands and franchises while maintaining a commitment to fostering best-in-class talent.
Your New Role
Associate of North America Marketing for the Sales & Retail Business Development (RBD) department for Warner Bros. Consumer Products. This role is based in our Burbank office and reports to the Director of North America located in Burbank. In partnership with the Director, this role assists in planning and executing consumer & retail marketing initiatives that support growth for Animation, Cartoon Network, Adult Swim, WB Holiday and Horror Portfolios, Discovery, and select Live Action titles, as assigned. This role assists in the planning and implementation of marketing tactics that drive customer engagement and align with our sales and brand objectives. This role also works in close partnership with North America Sales and RBD to execute retail marketing campaigns, differentiation, and sell-through initiatives across physical retail accounts in North America.
Your Role Accountabilities
Manages marketing and project timelines while clearly communicating and collaborating with key stakeholders
AdPub Management - annual budget planning, additional requests. Manages day-to-day requests, monitors spend, PO management
Tracks and maintains marketing spend documentation in partnership with marketing managers and prepares reports and presentations to meet quarterly forecast milestones
Supports Marketing planning including cross-divisional planning and communication with key stakeholders
Marketing & Advertising
Assists and coordinates the preparation of presentation materials for external and internal presentations in partnership with Director, Marketing, and providing additional administrative support for the retail marketing managers (physical retailers only).
Coordinates and facilitates creative projects and submissions on behalf of Sales & RBD and Marketing team in partnership with the Director of Marketing
Executes agency related marketing programs tied to affiliates and ambassadors related North America Retail Marketing initiatives
Assists in managing components (title and/or marketing) of studio swing presentation for retail marketing team for physical retailers (e.g., Walmart, Target, Kohls)
Contributes on new business pitches (marketing ideas) for assigned franchise(s)
Contributes to category and licensee updates (marketing)
Marketing consulting and approvals
Review and approval of retail and consumer marketing activities and submissions for NA region for assigned franchises. Routing to Global if required. Deployment of good judgement when evaluating options and recommendation of workable solutions if submissions do not meet franchise requirements.
Manages special events, trade shows, and industry events including managing agencies and coordinating with venues for Licensing Show, NA Summit, Comic Con, etc. on behalf of marketing team and larger North America CP team
Aggregates post promotional performance of Marketing plans to measure effectiveness against Ad Pub/marketing spend
Tracks performance of competitive Marketing programs to develop insights and next steps
Responsibility and Success Measurements
Sales / Sell Thru
Market Share Growth
Traffic and conversion from paid media & marketing, online and in-store
Flawless execution of marketing programs that support sales strategies
Qualifications & Experience
• 2+ years of work experience in Licensing industry, a licensor, vendor, retailer, or entertainment environment preferred
• Bachelor's degree in marketing, business or related field required
• Basic licensing industry knowledge with intellectual curiosity
• Ability to take direction and assist Manager in executing strategic and operational plan
• Basic understanding of financial forecasts and budgets
• Strong collaboration and partnership skills
• Proven ability to communicate effectively and tactfully cross-functionally with persons on all levels, in person, in written communication, via phone, via video conference, etc.
• Strong organizational/leadership and planning skills required
• Ability to create pitch/presentations
• Strong working knowledge of Microsoft Office applications, specifically Excel, Word and PowerPoint
• Ability to work in a team environment with changing priorities; possess flexibility and adaptability skills in addition to strong project management
• Exceptional time management and prioritization skills with ability to multi-task with a high degree of attention to detail and accuracy
• Well organized with effective and proven planning and follow-through skills
• Ability to work well under time pressure and time constraints.
• Self-starter, optimistic and dependable
This position is LA based with a hybrid work schedule
Management has the right to add or change duties and job requirements at any time.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $42,209.00 - $78,389.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at firstname.lastname@example.org.
Jobcode: Reference SBJ-rebnp0-3-239-6-58-42 in your application.
Salary Range: $42,209 to $78,389 Per Year ($ USD)