Assistant CRM Manager

Job Description

General Summary
The purpose of this role is to execute CRM initiatives to support Max's organizational goals and objectives. This role will plan and execute on a clear retention and engagement initiatives while interacting with internal and external stakeholders to understand their market drivers, strategies, and challenges, so that an optimal product can developed, evolved, and enhanced.

Key Responsibilities
• Build and execute highly personalized cross-channel communications, campaigns and nurture programs
• Manage set-up and configuration of data-driven campaigns ensuring deliverability and performance optimization
• Create and implement test strategies, including A/B multi-variant testing that maximize conversions
• Manage CRM marketing calendar
• Oversee campaigns from creation to analysis and reporting
• Act as marketing automation lead on critical system enhancements, providing direction on requirements, supporting implementation and testing
• Implement, manage, and refine lifecycle journeys
• Collaborate with cross-functional teams for content launches and optimize functioning of marketing automation platform

Experience Required
• Minimum 3 years-experience working with marketing automation platforms (preferably Braze)
• Relevant Marketing Automation Platform certifications are a strong asset
• Ability to prioritize and manage multiple priorities and projects
• Experience in working with Looker
• Knowledge of email marketing best practices and experience in behavioral segmentation
• Comfortable manipulating large data sets
• Solid technical skills and expertise with Liquid Template Language, HTML, Javascript and CSS

Jobcode: Reference SBJ-rz4xo1-18-224-184-62-42 in your application.