Digital Marketing Coordinator

Job Description

Digital Marketing Coordinator - WALA

About WALA:

WALA FOX10 News is the most-watched local media organization in the Mobile/Pensacola market producing the most hours of live news, weather, and original programming for the market's Gulf Coast. The main studio is located in Mobile, Alabama (the founding home of Mardi Gras.) WALA is the oldest existing television station in the state. FOX10 takes pride in its winning culture and its renowned and historic commitment to the community.

Job Summary/Description:

Gray Digital Media (GDM) in Mobile, AL is looking for a smart and energetic Digital Marketing Coordinator to assist in building multi-platform, digital-centric ad campaigns tailored to fit our client's goals and objectives.

Skills required include strong critical and analytical skills, demonstrating knowledge of digital media marketing across multiple platforms, creativity, and excellent communication skills.

Duties/Responsibilities include, but are not limited to:
- Work with the Digital Sales Manager and Management team as a secondary contact for multi-platform, digital marketing strategy, understanding client goals and optimizing success through research and analysis.
- Develop media plan recommendations, buy summaries, and campaign measurements to achieve Key Performance Indicators (KPIs) and Return on Ad Spend (RoAS).
- Assist with developing and presenting media recommendations that include the reason/benefit for tactics used along with investment and deliverables to internal and external clients.
- Will serve as an essential part of the account services team that includes Sales Managers, Account Executives, Sales Assistants, and the Gray Digital Media AdOps Team. Coordinating and interfacing with additional GDM resources may be required based on need.
- Will go on client-facing calls with Sales Managers and/or Account Executives.
- Will assist with client onboarding, gathering, and/or developing campaign creative.
- Take the lead on optimization strategies for digital campaigns using back-end campaign analysis and providing recommendations based on data (using GDMs data reporting tools, Google Analytics, and more).
- Stay up-to-date with emerging trends and identify areas of development within emerging markets.
- Help develop and present concise reporting decks highlighting the success of campaigns and recommendations for future campaigns.
- Promote positive working relationships within the department, the company, and the vendor community.

Qualifications/Requirements:
- 2+ years in media/advertising with a focus on digital and multi-platform campaigns
- BA/BS degree preferred
- Possess demonstrable experience working in both B2B and B2C environments
- Possess outstanding written and verbal communication skills

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WALA-TV/Gray Television, Inc. is a drug-free company

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior to the first workday.

Jobcode: Reference SBJ-r7pv49-3-138-188-86-42 in your application.