Job Description
Media Executive - WAFF
About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WAFF:
WAFF is the dominant television and digital media station in the Tennessee Valley. For 70 years WAFF has served its 11-county DMA and is North Alabama's most trusted source for news and weather
Job Summary/Description:
WAFF, Gray Television's NBC affiliate in Huntsville, AL has an immediate opening for a Media Executive to join our team of integrated marketing/advertising professionals. At WAFF, we help our clients ''find and keep their very best customers'' through the use of effective research, marketing, and advertising. If you have media sales experience and see yourself as a high-energy creative individual who likes working with people, this could be your opportunity to make more money at the #1 media company in Huntsville, AL.
Duties/Responsibilities include, but are not limited to:
- Consistently prospect for new revenue opportunities
- Close new business and meet sales goals set by WAFF
- Up-sell current clients by engaging them in the full product line of WAFF/Gray offerings
- Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast and all of Gray Media's Digital products
- Seek opportunities to expand relationships with clients by taking an active role in understanding their business needs and competitive landscape
- Make Decisions and solve problems independently to support customer needs
- Use Matrix to manage day-to-day activity, pipeline, and forecasts
Qualifications/Requirements:
• Bachelor's Degree
• 2 years of Media Sales Experience, OR a background or education in Business
• Excellent writing and communication skills
• Ability to work independently and manage your time effectively
• Ability to use creativity to solve problems
• Ability to develop campaigns and motivate others
• A real desire to understand your clients and their businesses
• A thirst for ongoing learning: advertising, marketing, television, digital
• Experience selling digital products/strategies including Targeted Video/Display, OTT, Paid Search, Email, and Social Media
• Excellent knowledge of presentation software, MS Office products, and CRM software
• Must meet the Gray Media driving requirements and have a valid driver's license
If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WAFF-TV/Gray Media is a drug-free company
Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.
Jobcode: Reference SBJ-rbk5be-44-200-94-150-42 in your application.