Director Of Marketing

Job Description

Director Of Marketing

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WAFF:
WAFF is the dominant television and digital media station in the Tennessee Valley. For over 70 years, WAFF has served North Alabama and is the most trusted source for news and weather. Affordable living, great outdoor adventures, and close proximity to major cities make Huntsville an exciting opportunity for career growth.
Job Summary/Description:
WAFF, the Gray Media NBC affiliate, seeks a strategic, creative, and innovative Director of Marketing with image and brand-building skills. Candidate must be able to write, shoot, and edit, and will be responsible for marketing strategies and brand growth.
Duties/Responsibilities include (but are not limited to):
- Develop and execute the annual marketing plan, including brand promotion and advertising campaigns for broadcast, digital, and live events.
- Responsible for marketing strategies and brand management, growing audience share and brand footprint on all screens.
- Showcase exceptional video production skills.
- Oversee a daily lifestyle program.
- Exhibit a high level of organization and time management to ensure the timely delivery of projects.
- The candidate will work closely with the General Manager and all station managers.
Qualifications/Requirements:
- College Degree / 5 years minimum in the marketing field.
- Proficient with Adobe Creative Cloud, primarily Premiere Pro, After Effects, Photoshop, and Illu
- Ability to operate a camera, write scripts, and edit video.
- Ability to effectively manage multiple projects while meeting deliverable deadlines.
- Candidate will be an effective communicator who will foster a vibrant and positive work environment by leading and teaching a staff of marketing producers.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WAFF-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
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Jobcode: Reference SBJ-yjp2vp-216-73-216-62-42 in your application.