Full Time Job

Senior Analyst, Ad Effectiveness

Vox Media

New York, NY 09-30-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
The Senior Analyst of Media Insights will join a growing team responsible for the implementation and analysis of advertising effectiveness studies across our network. You will be a key member of the Vox Insights and Innovation group, working with stakeholders across revenue operations, sales, and product teams to analyze and improve advertisers' performance, in support of their marketing initiatives.

This role requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a strong command of digital media. Your work will translate into high-quality and actionable insights to improve the effectiveness of advertiser campaigns and unlock business opportunities. The candidate must have a proven track record in data-rich analyses and have the ability to convert data into actionable insights and recommendations for our clients.

What you'll do:
• Act as the main point of contact for assigned ad effectiveness research
• Manage all parts of the research project cycle: scope research vendors; design research questionnaires; support, document and manage client based projects; collaborate with internal operations on the implementation and management of research programs, including quality assurance; interpret data, write reports, and make actionable recommendations; present findings to account teams and potentially to clients
• Showcase results and distribute knowledge in a concise manner
• Develop expertise across client verticals to be able to scope and execute analyses that delivers insight that ties back to the business and assists with vertical development
• Develop strong working relationships with internal clients and assist in handling client-facing interactions that involve deep education sessions and recaps
• Develop deep understanding of all vendors and offerings we leverage to be able to work cross-department to match appropriate research with clients
• Draft and update internal materials around offerings and training
• Make recommendations that contribute towards efficiencies and team/business structure decisions
• Work on ad hoc requests as needed

What you'll bring:
• BA/BS preferred with 3+ years experience in internal and client-facing analysis roles
• Understanding of marketers' challenges through relevant job experience
• A strong understanding of methodology, data & systems from a broad range of research providers, including emerging tools and methods
• Experience with online research, campaign effectiveness, online recruitment, audience measurement, and market research is a must. Prior experience working with vendors and/or publishers
• Experience developing surveys based on specific objectives and in analyzing raw data through the output of survey tools
• Excellent communication and quantitative skills
• Very strong Excel experience
• Ability to take the data beyond the facts to what it means and why we should care
• Ability to analyze and translate data-based findings into clear, relevant insights and express those insights with passion and brevity, both visually and verbally
• Proven ability to design, manage and prioritize multiple projects in a fast-paced environment
• A proven track record of strong interpersonal skills and successful teamwork and collaboration
• Data-driven storytelling skills – you create and deliver compelling presentations with outstanding visuals
• Smart and quick proactive learner with organizational agility and strong attention to detail

Jobcode: Reference SBJ-rbo46x-3-235-179-111-42 in your application.

Company Profile
Vox Media

As the leading independent modern media company, Vox Media ignites conversations and influences culture. Across digital, podcasts, TV, streaming, live events, and print, we tell stories that affect our audience's daily lives and entertain as much as they inform.