Cafe Digital Engagement and Subscription Manager

Job Description

CAFE is looking for a Digital Engagement and Subscriptions Manager. This role will lead development, implementation, and continual testing of cross-platform strategies to expand and engage our audience and CAFE community, with a focus on growing and retaining members of CAFE Insider, CAFE's membership program which offers exclusive audio and written content. This includes: enhancing CAFE's website and social media presence, increasing subscribers to CAFE's free newsletters, and growing the paid CAFE Insider membership.

WHO WE ARE

Vox Media Studios is one of the leading independent studios producing premium non-fiction and scripted programming for television, OTT, podcasts, films, and brand partners. Vox Media Studios is an Emmy-nominated full-service production studio that works both independently and in partnership with Vox Media's category-leading editorial networks to extend the company's storytelling capabilities to the most relevant modern platforms including Netflix, Hulu, Apple TV+, YouTube Originals, HBO, and CNN. Vox Media Studios is also home to the award-winning Vox Media Podcast Network and the Academy Award winning storytelling powerhouse, Epic.

Vox Media Studios is part of Vox Media, the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what's now, what's next, and what's possible.

As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.

WHAT YOU'LL DO

Subscription Growth and Retention:
• Innovate and test strategies to increase and retain subscribers to both free newsletters and the CAFE Insider membership
• Lead discussions to continually evaluate CAFE Insider offerings based on audience feedback and industry best practices
• Stay up-to-date with industry trends around memberships and subscriptions to understand emerging opportunities for growth and innovation

Newsletter & Social Media Production:
• Draft, design, build, and manage CAFE's free and paid newsletters and marketing emails
• Develop and produce engaging copy and content for CAFE's social media channels to drive community engagement, in collaboration with editorial teams

Audience and Community Engagement:
• Optimize our social strategy across Facebook, Instagram, and other channels to develop stronger relationships and loyalty among our fans
• Cultivate CAFE's listener community by developing and executing new community engagement opportunities

Metrics & Analysis:
• Track and analyze key metrics, prepare regular KPI reports, and identify trends and opportunities across the website, social media channels, podcasts, and e-mails
• Use data insights to refine tactics and enhance audience and subscriber growth, engagement, retention, and winback

WHO YOU ARE
• Proven experience in using integrated channel mix to drive organic growth, engagement, and retention.
• Thrives in a cross-functional environment, leading conversations and collaborating across different teams
• A deep understanding of customer journeys.
• A passion for our mission of better informing the public about important national and international issues
• Has a true ''test and learn'' mindset.
• Has experience with email marketing and website content management tools like Mailchimp, and WordPress.
• Evolve CAFE's website in collaboration with the audience and product teams, with a special focus on driving newsletter and subscription sign-up

If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We would love to have a chat and see if you could be a great addition to our team. We've hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.

WHERE YOU'LL WORK

This job is NY based.

PAY TRANSPARENCY

The salary range listed below represents the minimum and maximum base pay for this position at the time of this posting. Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate's skills and experience.

Pay Range

$81,000 — $101,000 USD

Jobcode: Reference SBJ-g6wox0-18-218-70-93-42 in your application.