Senior Associate, Audience Development

Job Description

Role x Team

The Audience Development team drives strategic operations which help us grow our audience, build the brand - and help VICE to diversify its revenue streams. This team sits within the Publishing department, collaborating with departments from across VICE Media Group's brand portfolio in order to drive growth.

Role x You

The Senior Audience Development Associate is responsible for supporting audience growth strategies across channels. You will drive our relationships with syndication partners through regular pitching, help increase the impact of our reporting through regular analysis, find new ways to reach underserved and incremental audiences with VMG content and help us establish content tent poles and key brand initiatives with cross-platform promotional campaigns.

In the short term…
• You will become familiar with VICE's brand, its teams and its audience development strategy for 2022

After 6 months in this role…
• You will have taken on daily syndication pitches, email acquisition activity, and you will be regularly contributing to regular reporting initiatives

And after a year…
• You will be driving key campaign success through successfully activating campaigns with multiple components, including social distribution, paid activation and reporting

Responsibilities
• Leading syndication pitches to new distribution platforms, established media brands and other partners
• Activation of VICE's newsletter and messaging output. Support email acquisition activity, monitor the overall health of the newsletter program and provide regular reporting to the team.
• Paid media activation across social channels, with a focus on TikTok and Instagram
• Contributing to weekly and monthly meetings to deliver content and campaign performance insights to key stakeholders
• Activation of campaign initiatives, including publishing of content, activation of paid media and support on reporting
• Assistance on other key Publishing initiatives including multi-platform growth strategies

You have these:
• 2+ years experience
• Analytical mindset, detail oriented, experience of interpreting data
• Confident Excel and Google Doc skills
• Strong use of Google Analytics and social platform analytics
• Superb organizational skills
• Comfortable working in a fast-paced team
• Results driven

We'd love if you also have:
• Experience of Domo/ Data visualisation platforms

Equal Opportunity Employer:

VICE Media (VICE.com, VICE Studios, VICE TV, Virtue, VICE News, Refinery29, PULSE Films, i-D) is an equal opportunity employer. We view everyone as an individual, and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique, and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

This position is not eligible to be performed in Colorado.

Candidates, please note that if you are contacted by anyone with an email other than @vice.com purporting to be recruiting on behalf of Vice Media, it is not legitimate, and you should not engage.

The salary range is subject to change and may be amended in the future. Experience, education, skills, and other factors are considered when determining the salary offered.

Pay Range Details:

New York/California: 68,000 - 90,000 USD

Jobcode: Reference SBJ-reqvv1-216-73-216-117-42 in your application.